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Different Google results - on the same computer

Google SERPs differing on the same computer

     
1:05 am on Jun 3, 2005 (gmt 0)

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Hi all,

my apologies if I have posted in the wrong forum or if this question has been answered before.

I have had a bit of a look around for information regarding the different Google SERPs. The thinking seems to be:
- different data centres: you can query Google and be directed to a different data centre to answer the query, hence results differ.
- different browser: different browsers may return different results.

However my problem seems not be be related to either of these issues. I have a VB program that looks at SERPs (not automatically, mind you :-) and uses the MS IE component. On the same machine I have MS IE proper. I used to think that the IE dll and IE were in fact one and the same. But I get different SERPs for both instances of IE on the same computer. In the VB app I am #152, in IE proper I am #3.

Has anyone else noticed such strange differences in Google SERPs? Doesn't this just about knock the SEO industry for six? How can I report to management that "You may be ranking well for a particular keyword - I just cannot be sure"?

Thanks in advance for any advice.

Cheers

8:40 am on June 3, 2005 (gmt 0)

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There is an update going on!

Look in Google News forum and you will find all you ever wanted to know and every opinion on the planet related to Google, it's temperament and SERP's.

Ska