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a few months ago, i had intensive link development on one of my major site using EXACT anchor text: free widget and widget deals -- the immediate effect? i had a 50-100 rank boost on G. i thought it was a good idea and keep on with the campaign, building up 60-80 links for each with the exact anchor text.
but suddenly, i am now no where in Google for that two keywords. for my other minor keyphases, the site still remain at page 2 or 3. yes, definately a penalty cause my incoming link trends seems like trying to manupulate G SE results.
i KNEW that i made a major mistake in not differing the anchor text, causing this Google filter to be triggered. i know what's my mistakes, but i have no idea on what's the RIGHT thing for me to do now to recover from the penalty. what should i do to bounce back?
some details of my site:
a) 250+ static html pages indexed by G.
b) contents based on widget's reviews, contents write based on scholl time english (didnt consider K/W density at all) except for homepage.
c) site started on last year Aug
d) site wide pr2-4. show positive improvements for every G PR updates since the site was built.
e) competative industry for US market.
a) keep my finger crossed, pray for every minutes and do nothing?
b) continue a few more shot of intensive link campaign with all sorts of anchor text? (so my previous link campaign doesnt look too obvious to the SE?)
c) ....hmm, is there a (c)?
....i am totally stucked now - hardly remain calm and feels like shouting out loud for help.
i am sure that there will be some of y'all out there faced the same crisis before. did you all manage to recover from it? what approaches that you guys take?thanks in advance for any help and sharings.
There is a chance that Google is not penalizing your web site and for some reason you just dropped in the ranking, so you may want to wait this out and see how it plays out, after all you have nothing to lose with Google now. While your waiting just do what ever you were doing before with the web site and I am not talking about link development.
Just to be safe look at your web site and see if you are using anything that could cause Google to filter you out of the search results. I would also make sure no one is stealing your content and causing Google to see as duplicate content. You can do this by searching with a unique phrase on your Web page and see if any other site comes up with your content.
the latest news - the banned site bounce back for the keyphase 'widget deals' but 'free widget' remained mystery. i am also seeing that my SERP for a non competative terms- my site name 'widget+(another irrelevant word)' suffered a rank drop of 30 places.
from all the observations i am getting, it seems like the hit was not as hard as it's first look. i am planning to rebuild my whole site within the next three weeks and restructure the internal linking system.
thanks a lot for your advise-i wonder may i get more from you if i sticky you my URL.
as you said
"Even if you do contact them, they likely won't lift the penalty off your web site."
--thus, i don't think contacting G helper will do any good.
"While your waiting just do what ever you were doing before with the web site and I am not talking about link development."
--hmm, seems like option (b) is not a good approach ...
"Also, two new sites for each one booted. "
Anyone using their business name for anchor text is in big trouble. And I wonder what "different" anchor text Google uses...
"And what about all those DMOZ clone directories. Wouldn't that affect you site too?"
[edited by: walkman at 6:05 pm (utc) on May 3, 2005]
Now, if Google automatically penalized for such links, I'd have been in trouble, because an outsider (such as Google) could easily have assumed that I'd bought or bartered for those hundreds of links. As it happened, my Google referrals did take a 75% hit in late March, but there was no across-the-board drop (or even an obvious pattern), so I have no reason to believe that a penalty was applied. More likely, the drop was the result of an algorithm change and Google's problems with redundant indexing of www and non-www URLs.
Granted, that's just a personal anecdote, but it does go to show that penalties over ROS or nearly-ROS links (with or without anchor text) aren't a sure thing. I'd guess that such penalties are actually quite rare and are applied manually if a site doesn't pass the "sniff test." Automatic penalties for heavy linking would make it too easy for Webmasters to harm honest competitors.
In short, if there's anything about your site that might look shady to a human evaluator, a large number of inbound links with the same anchor text might get you zapped. But if your site is clearly legit and "white hat" in other respects, it's reasonable to assume that you'll get the benefit of the doubt.
(Disclaimer: Like most other posts on Webmaster World, these observations represent my own personal opinion--nothing more, nothing less).
While I would definitely look for other factors that you might have not considered, I would also begin a slow but steady campaign with new anchor text.
Most importantly, have you run a backlink check to see what percentage of each of occurance of a phrase is used in your inbound links?
"..I got lots more external links with diverse anchor text and I appear to have recovered... "
kindly expand more on this? i'm kind of confuse when reading your post. are you saying that getting more inbound links with different anchor text [as suggested in my option (b)]? how long you took to recover?
yeah, i never think it's cool and i never think it will be fair. AND I AM TOTALLY OKAY WITH IT. after all, we should thank G always for the free ride, not complaining. the best thing i can do here is to learn and learn from the mistakes and correct my direction.
also, i believe that how others link to us will NOT affect our site unless we reciprocal back ...
(hmmm, but how did G penalize on link buying sites? ..)
back to the topic, anyone here had what i am having now before? may i have more sharings please? i really need some reference like
- how long did it took to recover
- what approaches, in detail, that you took to make that happens
- suggestions? comments?
thanks again for the input. i'll be going back to my football game now ...liverpool here i come!
"yeah, i never think it's cool and i never think it will be fair. AND I AM TOTALLY OKAY WITH IT. after all, we should thank G always for the free ride, not complaining. the best thing i can do here is to learn and learn from the mistakes and correct my direction.
also, i believe that how others link to us will NOT affect our site unless we reciprocal back ..."
proved that its a soft one, all links with the exact keyphase are dis-count or sandbox for the shady reason. that's why i am losing my rank.
"IF you don't link back and get penalized", so far i had not seeing this with my limited experience... but can't denied there might be groups of unlucky ones out there sufferd on this . . .