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Search Engines Share Study: Google just 39%?

Major SE sharing by Nielsen//NetRatings

     
2:54 pm on Apr 26, 2005 (gmt 0)

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I don't use to textually cite but I can't belive this be true, Google 39% of sharing?:


According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey...

Google receives approximately 39.4% of all search engine traff´c. Yahoo receives approximately 30.4%.
Bringing up the rear is MSN at 29.6%, and AOL 15.5% then Ask Jeeves with 8.5%. Source: Nielsen//NetRatings January 2004

How much traff´c is that? Well, Google and its partner sites were reporting a whopping 250 million searches a day in February 2003.
Source: Searchenginewatch.com 2004.

Google 39% and MSN 29%? No way...

9:41 pm on Apr 28, 2005 (gmt 0)

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The date says it all. 2.5 years is an eternity for the web.

Source: September 2002 Jupiter Research Survey
9:44 pm on Apr 28, 2005 (gmt 0)

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never believe these reports unless they give an in-depth report on how they got the data.

I have seen some stats say the same when they are actually talking about exposure. Eg. many people have msn and yahoo as their home page but dont use it to search, and yet this is counted as market share.

9:44 pm on Apr 28, 2005 (gmt 0)

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Not sure if the AOL results are accurate too, but Google supplies them...
11:04 pm on Apr 28, 2005 (gmt 0)

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Does anyone have a more recent study to share?
11:19 pm on Apr 28, 2005 (gmt 0)

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The SearchDay newsletter had a story on SE market share the other day, with numbers from a variety of sources.

ComScore (quoted from a FORBES business report) gave Google a 36.3% share of search queries, up from 34.7% at the end of December. Yahoo was 31.1% and MSN was 16.3%.

Hitwise gave Google 55.5% of all searches in the US market; Yahoo was 30.8% and MSN only 6.6%. (The article said this was in line with most marketers' anecdotal observations.)

Nielsen/NetRatings said 47% for Google, 21% for Yahoo, 13% for MSN, and 14% for all others, including 5% for AOL Search.

Outside the U.S., Google appears to be even more dominant, with a 61% market share in the UK, 67% in France, and 81% in Germany. Yahoo is a distant second is those countries; MSN, Ask Jeeves, and AOL are fighting it out for third place.

It would be interesting to know how the numbers break out for different types of queries. Do information sites have different patterns than e-commerce or affiliate sites, for example? Presumably there are differences between the audiences of the different search engines, although the days when Google had a reputation as a search engine for technogeeks are long gone.

12:10 am on Apr 29, 2005 (gmt 0)

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I have never seen yahoo get over 20% share in any of my traffic, even when i have a keyphrase with number 1s on google and yahoo. I do target Yahoo strongly as it is nice high converting traffic

My experience shows approx.
70% google
20% yahoo
10% msn and others
(i dont target msn as much as I should).

I would be interested in other people posting their results

12:26 am on Apr 29, 2005 (gmt 0)

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My experience with a Sandboxed site, includes referals and percentage of website pages in their index:

Yahoo - 82.4% - (68% of pages)
MSN - 9.7% - (86% of pages)
Ask - 2.0% - (53% of pages)
Google - 1.4% - (97% of pages)
All others - 4.6%

These are stats for April. Although Ask is only slighly ahead of Google for the month, over the last five days, the referals from Ask have outpace Google by 4 to 1.

There you go! Any doubt there is a Sandbox?

12:33 am on Apr 29, 2005 (gmt 0)

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Where did they get these stats?

Alexa?

1:16 am on Apr 29, 2005 (gmt 0)

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Hmmmmm

I think they would be a little more accurate (and believable) if they applied 'simple math' to the equasion, instead of the 'new math'... going back to the 'old school' they seem to be accounting for 123.4% of the searches conducted on the internet...

39.4+30.4+29.6+15.5+8.5 = 123.4

Maybe I'm missing something

Justin

1:26 am on Apr 29, 2005 (gmt 0)

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I don't go by old surveys!

All I need to do is look at my logs and see that Google is over 60% of my traffic with the other engines sharing the rest even though I'm ranked well on all of them.

As was said, 2.5 years on the Internet is an ETERNITY!

2:02 am on Apr 29, 2005 (gmt 0)

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2.5 years on the Internet is an ETERNITY!

Yes it is. Still i see the same overall trends as I did 3 years ago. give or take a few %

8:54 am on Apr 29, 2005 (gmt 0)

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All I need to do is look at my logs and see that Google is over 60% of my traffic

For me, google is more like 80 or 90% of my traffic, even though I rank well in most search engines.

Interestingly, I once noticed that MSN was the first to start referring traffic to any new pages, and I could see the new page doing well in MSN's search results before it showed up in google, but once google caught up to MSN, Google's referrals surpassed MSN's by far.

However, I have a fairly arcane website. Maybe more of the people looking for what I have to offer use google than in general.

11:31 am on Apr 29, 2005 (gmt 0)

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If you look at the proportion of users searching on each engine, Google's lead tends to look slight (and the figures add up to more than 100% as some people use multiple engines). If you look at the proportion of searches, Google's lead tends to look greater.

IMO, this has a lot to do with occasional searchers sticking with their ISP's engine (or an engine they first used a long time ago), and heavy users making a conscious decision to pick an engine - more often Google.

Google also provides a disproportional proportion of natural traffic to well established sites. IMO this is because they don't push their paid advertisements as hard.

3:38 pm on Apr 29, 2005 (gmt 0)

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Yes we all may have different shares and surely google is on top (63% against 32% from yahoo in my case) but the question is google has not the 90% of market some of you see in your referers and not even 63% I see. According to sources doesn't even reach 60%
3:54 pm on Apr 29, 2005 (gmt 0)

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Yes we all may have different shares and surely google is on top (63% against 32% from yahoo in my case) but the question is google has not the 90% of market some of you see in your referers and not even 63% I see. According to sources doesn't even reach 60%

In that case, I wish unhappy Webmasters would stop wasting bandwidth by complaining that Google is a "monopoly." :-)

jezlinux

4:21 pm on Apr 29, 2005 (gmt 0)

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Webhits have a useful staked area graph (only updated yearly) of search engine use over time. It's in German but the meaning is clear enough. Current figures show Google now at 82.2%, suggesting its market share growth has continued:

[webhits.de...]

However Webhits counter sites are believed be primarily European sites.

5:13 pm on Apr 29, 2005 (gmt 0)

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that url appears as restricted in my IE...
8:16 pm on Apr 29, 2005 (gmt 0)

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silverbytes

<that url appears as restricted in my IE...>

I use Netscape (7.2) and have no problem with that url

8:28 pm on Apr 29, 2005 (gmt 0)

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"September 2002 Jupiter Research Survey"..this is obviously very outdated information...

My experience shows Google at a 2 to 1 ratio over Yahoo and then MSN picks up the pieces...with AOL/AskJeeves showing some minor percentages...

Some folks just love to put out stats ... no matter how useless in real time they are...

8:32 pm on Apr 29, 2005 (gmt 0)

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I can see it as well in Netscape, but frankly any site claiming Google has 82% of searches with Yahoo and MSN at 4% is not measuring anything useful to me. Maybe they're sampling primarily foreign (or even just German) language websites. I consistently get good rankings in Google (lots of top 5 listings), but 82% is just too high.

jezlinux

4:38 am on Apr 30, 2005 (gmt 0)

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> I can see it as well in Netscape, but frankly any site claiming Google has 82% of searches with Yahoo and MSN
> at 4% is not measuring anything useful to me. Maybe they're sampling primarily foreign (or even just German)
> language websites. I consistently get good rankings in Google (lots of top 5 listings), but 82% is just too high.

Well, I already pointed out that Webhits stats are understood to be primarily from European sites. Whether that's "foreign" will depend on your own perspective :-)

The Google figures are in line with what I see in my own site's logs (a UK-based, non-technical site), but figures for any one site can vary a great deal of course.

9:03 pm on Apr 30, 2005 (gmt 0)

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I was referring to foreign-language or German-language. I was speculating whether Google had a higher market share of non-English-language searches.
11:09 am on May 3, 2005 (gmt 0)

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from the last web pro news (Tue, 3 May 2005) by Andrew Goodman (Principal of Page Zero Media, a marketing consultancy):

"Which search engine has the biggest share of monthly searches?"

"Google 44.5%
Yahoo 17.0%
MSN 10.9%
AOL 3.2%
Dogpile 0.8%
Ask Jeeves 0.9%"

_________________________________
My stats (April 2005)
Google 55%
Yahoo 32%
MSN 8%
AOL 2.8%
Alta Vista 1.6%
Other 0.5%

11:42 am on May 3, 2005 (gmt 0)

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I think Google 82% is probably not far off the mark frankly.

Our website has top positions in MSN and Yahoo ie 1,2,3 etc for many of our main keyword search terms meanwhile in Google our positions are no where near as high for our main keywords 30+ in some cases yet Google returns far more hits.

All things being equal, if we had the same keyword positioning in all three search engines i would say that Google would be delivering about 70% of the traffic.

Whilst 82% sounds high i bet its not far off when you take into account all of those search engines that feed off google data, like BBC, Virgin, Blueyonder, ntlworld, tesco etc, etc, etc.

3:20 pm on May 3, 2005 (gmt 0)

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Yes that would make a fair difference, but in that specific chart AOL, which uses Google's results, was listed separately.

Actually AOL had two entries: aol.de (2.6%) and aol.com (0.1%). That pretty much sums up the usefulness of that site's statistics.

 

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