High place in google without external links

How can the site without external links be placed high in google?

[sergius]

I've read that the most important thin is links to your site, but how can it possibly be true? There is one site that has only a few(7) external links to it with low page rank(1-2). And it is 7 in google by searching the main words.

Another question. Entered words "link:[ domain 1 ]" in google, why does it sometimes return pages from this site itself (for example "[ domain 1 ]/page1.html"). And for [ domain 2 ] google doesn't return its pages.

Many thanks for your replies to both questions.

[edited by: ciml at 12:00 pm (utc) on April 26, 2005]
[edit reason] Examplified [/edit]

[MHes]

Hi

Welcome to webmasterworld.

>There is one site that has only a few(7) external links to it with low page rank(1-2). And it is 7 in google by searching the main words.

The google link:domain search only shows a few of the actual links that google knows about. So you cannot rely on it. Alltheweb.com or yahoo will probably give a better indication of who links to a site. If the 'main keywords' are not very competitive and the few links that a site has are good quality, it can rank well. The emphasis is now on 'quality' and relevance rather than just the pr they send to a site. In other words, 2 or 3 links from well written pages that are on theme ( even if they supply low pr) can give more benefit than 50 high pr 'links page' links that are off theme.

>Another question....
Again, it's just a 'snapshot' of links to a site. If the internal pages have reasonable pr they sometimes show.... its just luck.