Forum Moderators: Robert Charlton & goodroi
But what has me concerned is that on some pages that have not been touched, it seems that the title (that was there last week) is now gone and has been replaced by a truncated url that looks like this...
example.com/somepage.taf?_fun...
The link is still whole (if you click on it it goes to the correct page), but the way the pages are displaying is wacky.
Anybody here have a clue as to what might be causing this drop of the title page and it being replaced by a truncated URL?
Thanks for any responses.
[edited by: ciml at 12:44 pm (utc) on April 21, 2005]
[edit reason] Examplified [/edit]
The truncation in the title position is probably just a character limit, from what I've seen. As you mention, the link still goes to the correct page, it's just the visible text that is cut off. Long title tags get truncated, and that's really all this is -- using the url in place of the true page title.
I can't say for sure what is disconnecting one part of Google's pile of data from other data we know they have. It sure hurts click-through when a title tag and description go missing. It may a side-effect of some shift on the Google backend (and if so, it may go away) or it may be something else -- like a decision not to use historical data when spidering gives poor results. I sure don't see any solid pattern to this yet, except it does seem to follow after a full spidering.
The only thing I've done about it so far is to verify that the server is doing everything it needs to be doing: that latency is minimal, proper mime types and HTTP headers are being sent and so on. And I have seen pages reappear in their full glory after changing a server-side issue -- but I cannot say I've uncovered a cause-effect relationship yet.
In one case, we turned on http compression and saw things shift in the Google SERPs within days...but the Googlebot that visited was not one that asked for compression. Maybe kicking the server into serving gzipped pages when possible also changed something else that helped. As I said, it's still a mystery to me.
Thanks for replying!
It is not the title of the page that is being truncated, but the URL which has now replaced the title. Example...
This is how the page was normally diplayed...
This is My Title
This is my description.
mysite.com/ - 34k - Apr 20, 2005 - Cached - Similar pages
Now the same page is being displyed like this...
mysite.com/mypage.taf?_fun...
Similar pages
I wouldn't normally worry about this, it usually straightens out, but my 2 word money phrase dropped (might be coincidence) at the same time from #4 to #14. My 3 word money phrase dropped from #1 to #10. I am trying to figure out if this is related or not. The site has been keeping it's numbers in the SERPs for the past year with no hiccups.
Thanks
But that's a guess. Yes, I am concerned whenever I see this happen to an established page. It definitely hurts traffic plus whatever results that traffic is generating, whether sales, leads, newsletter sign-ups, whatever.
Arjan
I don't think that is the problem.