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complete lack of stability

is it due to dynamic content?

9:12 pm on Apr 4, 2005 (gmt 0)

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10+ Year Member

joined:Feb 12, 2005
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We rank very well for 'branded widgets' & 'widget advice' and other quite specific terms and always have with second level product pages and info/resource pages - and sporadically our index page also ranks very well for our favoured generic 'widgets' two word search term BUT the index page position is totally unpredictable, it lurches up and down the serps from hour to hour ranging from a high page two position at best to somewhere down in the 200's at worst.

The only difference between the index page and all the other template based pages is that the index page has some dynamic content, pulled from the db on the fly to keep the page looking fresh for visitors - is it this that's killing the serps some of the time or does anyone else have this problem and have no idea how to stabilise?!