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Text surrounding link a factor?

Is the text surrounding the link a factor in Google?


Jim Westergren

11:23 pm on Mar 31, 2005 (gmt 0)

10+ Year Member

In a very recent newsletter about Search engines I read that Google now started to take into account the text that is around the link in giving the link revelance etc.

Is this an important factor?

/ Jim


11:34 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

it really is worth making sure you have relevant text on either side of the link. Google likes content and if you can provide more content than just a link, you'll gain an advantage.

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