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After the Christmas 2004 update I moved the shop to another domain. The original domain is now just regularly updated content (a magazine). Trouble is, all pages seem to rank very low in google. I suspect it is being penalized.
Would moving it to a new domain and a new IP address help? If so, should I 301 redirect from the old domain? Or 404 the old domain and let google find the new one?
Thanks in advance for any light anyone might be able to cast on this.
If you are penalized, I'd try "selling" the domain, that is transfer to different account with different owner info, change hosts, new content... maybe that would help (then again maybe not). If you've got a penalty, I'd just get a new name domain and start fresh, true penalties seem to last a very long time. I had a competator who was doing some agressive link bombing (must have been cross linking), jumped to PR8, was omnipresent in the SERPS for a couple of months, then went to PR0 and stayed there... they are still nowhere in the SERPS and still PR0. This began in late 2003.
I just get the impression that it is being ranked rather lower than I would expect.
I am not in a heavily competed for niche as it has little direct commercial value.