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Anchor text

always the same one or different ones?

4:02 pm on Mar 17, 2005 (gmt 0)

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Is it better to have people linking to you using the same anchor text (like one keyword or your brand name) or trying to have different ones that cover a range of keywords?
12:44 am on Mar 18, 2005 (gmt 0)

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Hi clausroxin

I suspect that google has a profile of how a site naturally gets linked to. These are quick guesses but perhaps 20% of anchor text are domain name, 10% 'click here' and 50% a keyword phrase with the remainder being various other keywords. To have all links in the same I guess would be suspicious. (These % may be totally wrong!)

Reproducing a 'natural' linking profile could be a good ambition for any seo! :)

A few variations and broad match terms linking to you must be a good idea to target a range of on theme searches. Each variation may support your main target keyword, which should be the most common.e.g.

30% 'widgets'
10% 'red widgets'
5% blue widgets
5% green widgets
5% Get new widgets here
5% broad match
20% domain name


Perhaps the most important thing is that any keyword links are on theme and match your text.