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It can happen, according to some people, that spamming the tags can cause a drop in rankings.
Putting in a word in the keyword tag (made up string of letters) and then searching for that word will not result in your site showing - this indicates to me that if they use the tag, they ignore words that are not also used in the body.
The description tag is sometimes displayed when snippets cannot be used - sometimes when anchor text brings a page into the serps, sometimes when using allinurl: commands.
There is no evidence one way or the other if Google use the tags to 'weight' words in the body more heavily if they are also used in the keywords or description metas.
They won't hurt (unless you spam).
They will probably help on other engines.
did a huge research on metatags and the use of keywords.
Then, stupidly, I put too many keywords in the metatags. In one word, I "spammed" the metatag.
Result? You say it: Google made the site drop in the ranking for one point, from 6 to 5, which is aweful!
At the same time, the search results for the site improved in Yahoo and Altavista...
You see, here bad experiences help us gain very valuable insights!
I thought I was being penalized for having changed (trying to improve, but clearly didnīt) the metatags.
So thatīs interesting... normal flucution changed the page rank.
I am now wondering what has been so bad about that fluctuation to put the site down for one point.
Every when is it updating then?
Meta keywords don't need to be on the page, so ignore the talk about them having to be found on the page. Google doesn't use meta keywords, but Yahoo does, so they are really offtopic here. Go through the Yahoo forum and see the posts from the Yahoo reps about using meta keywords. I forget if it was Mike or Tim, but they specifically said that meta keywords was the place for related or mispelled words, stuff that would help the engine understand the context of the page, even though the words don't appear on the page.
Meta description has obviously become hugely important to Google now as search results now often display the description when one exists, and that is enormously better than a ransom note.
so how do I get more links pointing at my page?
1. ideally they should be "quality" links = on pages that count with a high PR themselves - thatīs tough to get nowadays. I believe link spreading in forums isnīt tremendously effective for that purpose....
2. "buying" links, I have read in other forums, is usually not effective either or so expensive that itīs not worthwhile the try
My further doubt is, whether links indicated on blogs are being counted by the Search Engines at all?
Thank you for sharing information.
Sometimes I feel a bit green but itīs a widespread phenomena in these things...