I've always thought HTML in the title tag was a bit amateurish, and I know I've seen it displayed raw in some browsers. However, I just noticed that almost all the top dogs for the 5 search terms I checked are using <b>keyword</b> in the title. I guess that's OK now?
6:59 pm on Mar 14, 2005 (gmt 0)
HTML for the <title> tag isn't rendered by the browser (it is effectively just meta data not user content), so yes it will look broken once visitors reach the page.
I am sure that search engines take no notice of extra junk like that. Personally, I'd knock a site that uses it down a few places just for trying way too hard.
7:05 pm on Mar 14, 2005 (gmt 0)
Are you sure this isn't just Google's displaying? Ie if you search for 'blue widgets' Google will bold those words if they appear in the page title.
7:23 pm on Mar 14, 2005 (gmt 0)
seaboy you are right on. I was actually playing with the Google API and Google returns the titles with bold tags around the terms that were searched for. Thanks guys!
10:58 am on Mar 15, 2005 (gmt 0)
I'd be careful with that. I remember when google used to display arrows in the title (It was a specific unicode character). I tried it out on a small site and it didn't take long before Google caught on to the trick and the site dropped in the rankings for it.