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The keywords I am targetting for two pages are ranked 18 and 25 in Google. I am trying to get in the top 10 results but would rewriting the pages a bit and changing the titles somewhat based on referal logs be enough to do this or is it only inbound links w/ good anchor text that would make such a jump possible?
On the other hand, on-page optimisation can be of huge significance for a large site with many, low competition pages. Just changing a template can bring significant traffic and sales in that situation.