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A backlink windfall - how best to use?

What's the best way to use 3000 new IBLs safely?

     
3:05 pm on Mar 8, 2005 (gmt 0)

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I have negotiated a deal which will give me between 3000 and 4000 additional backlinks. I'd be grateful for the opinions of some experienced members regarding the best way to make the most of these while avoiding pitfalls like filters and the sandbox. The motive behind the acquisition was not solely SEO.

What I had in mind was splitting the links equally using our top 10 keywords as anchor text. I figured that not only would we spread the benefit across a range of phrases, but there would be fewer identical anchor links going live simultaneously.

I am also wondering whether to have all these links pointing to our homepage, or if I should have half the links for each keyword anchor going to the homepage and the other half going to a page optimised for that phrase (with genuine content).

We already rank first page on G for all our main keyword phrases with quite a few top positions. We are in a very competitive situation however, and every position improved or consolidated makes a world of difference.

So not only do I want to improve or secure the positions we have, I totally need to do it without jeopardising what we've already achieved.

Your input, advice, suggestions would be gratefully received.

Thanks very much.

3:16 pm on Mar 8, 2005 (gmt 0)

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The motive behind the acquisition was not solely SEO.

What was the motive then?

Sounds like a trick intended to improve search engine rankings to me.

That would be black hat that would.

3:19 pm on Mar 8, 2005 (gmt 0)

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Deep links are good.

WBF

3:39 pm on Mar 8, 2005 (gmt 0)

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What was the motive then?

Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P

Seriously, these are good, prominent links that will, first and foremost, send us a shedload of new prospects. But as we get so much of our converting traffic from G I don't want to shoot myself in the foot.

WBF: Thanks for the comment on deep links.

3:48 pm on Mar 8, 2005 (gmt 0)

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If your not worried about the links for SEO/Pagerank just use the nofollow on all of them. You still get the traffic and no risk of looking shady.

Freq---

3:51 pm on Mar 8, 2005 (gmt 0)

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If they are all from the same site or server then I would say that pointing them all at your site (even if to different pages) is going to trip a filter that will devalue them totally and possibly even penalise you (though, in theory this should be impossible, since they could be unsolicited).
4:04 pm on Mar 8, 2005 (gmt 0)

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That would be black hat that would.

Paid advertising = Black hat?

Where do you get these ideas from? Have you not noticed any ads on the Internet?

4:11 pm on Mar 8, 2005 (gmt 0)

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"Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P"

This should always be your first consideration when researching and acquiring links...links preclude the search engines historically for traffic and business development...

The search engines have only in the last 4 - 5 years factored in links as a ranking variable..(with Google setting the standards on this)

Deep linking will surely benefit you for targeted traffic from the links themselves and for strengthening your site(s) for their particular theme/authority and for possibly bringing even more interior pages into play in the SERPs..

Regarding how you should implement from a timing perspective...I am not sure you will benefit and could even evoke a penalty if all the 3K-4K worth of links show up at the same time...

4:12 pm on Mar 8, 2005 (gmt 0)

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If you already have more than 3000 or 4000 organic links to this site then I think you should be safe, but if these links are going to be a very large percentage of the total number then I would be very wary of using them, particularly if they all come from the same site.

Definitely vary the keywords and definitely link to different pages.

I have no hard proof of any of this (who has?) but that's just my impression based on certain observations of how my own sites have performed.

4:20 pm on Mar 8, 2005 (gmt 0)

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What was the motive then?

Er, well we found out a while back that links are also good for people to use to actually click through to our site... You know, traffic? Customers? :P

Well in that case, link them through to where your potential customers would be expecting to go, probably the home page.

Don't worry aboput your ranking. Worst that can happen is that Google will not count the incoming links.

4:22 pm on Mar 8, 2005 (gmt 0)

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Paid advertising = Black hat?

That's not what I said is it? He came across as trying to get links specifically for the purpose of PageRank.

4:33 pm on Mar 8, 2005 (gmt 0)

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Thanks for all the opinions so far.

mrMister: I won't pretend that the chance of increasing our IBLs isn't a significant factor, but these ARE visible, traffic-producing links - paid ads. The point is how to use these without getting whacked.

They are not from a link broker, but from a company who operate a genuine and very substantial site. They approached us offering traffic, not SEO benefits.

4:37 pm on Mar 8, 2005 (gmt 0)

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Google won't penalise you for those links. At worst, they just won't give your site any benefit from them.

If the price you paid was good value for the traffic they will generate, I don't see any problem.

4:46 pm on Mar 8, 2005 (gmt 0)

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How sure can anyone be that you won't be penalised?
The top-ranking site in my industry has been penalized, lost most of his PR and all but disappeared from Serps, apparently for having many thousands of paid-for links from 2 or 3 relevant(ish) sites.
Of course, he could have been penalized for something else entirely, but I reckon it is links. His site stood out like a sore thumb, as having 40 or 50 times more links than anyone else in the industry. When you check his links now, the total that Google recognises has been reduced by some 2000, but he still shows tens of thousands, site nowhere to be found.
I would be inclined to tread very carefully!
5:09 pm on Mar 8, 2005 (gmt 0)

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What Chard said. ;-)
5:56 pm on Mar 8, 2005 (gmt 0)

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Why not create a new site for those IBLs if you're worried about ranking on your main site?
6:27 pm on Mar 8, 2005 (gmt 0)

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"Paid advertising = Black hat?"

no but hiding the fact it's mostly for SEO, insults people's intelligence. Especially on a SEO forum

 

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