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Google Descriptions are Shorter

Google shortened the description in the SERPS.

     

Pradyumna

9:02 am on Mar 2, 2005 (gmt 0)

10+ Year Member



I could see that over a period of 15 days to 1 month google has shortened the description of all the listings. I could see that apart from the top 1 or two maximum listings their is only a one line description about the site.

I am unable to notice the reason behind this.

BigJay

2:28 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



It looks to me that they might be a bit shorter, but I cannot see a significant change..

However even if the algorithm drops 5 to 10% of the description, think about the savings in bandwidth..

just 1 byte. 1 byte * 10 listings ( default ) * 100,000,000 searches a day. That's 1 billion bytes less a day that they need to transfer.

it allows for more searches, without needing to buy more equipment.

I also noticed this trend when they redesigned the serps last year...

Lord Majestic

2:31 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's 1 billion bytes less a day that they need to transfer.

1 Gig of trasfer costs about as much as they earn from 2-3 clicks, in fact for bulk buyers like themselves 0.5 of click should do. I don't think G-men even think in terms of giga- these days.

BigJay

2:35 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



whether it's giga, tera, or peta, it's still bandwidth.

why else shorten the descriptions?

rj87uk

2:49 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think you lot are thinking too hard.

It just looks nice and neat. Dont you think?

sja65

3:08 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



Do a search for "site:sitename.com"
notice the very short descriptions.

Note the full title of one of the pages returned, then
do a search for "site:sitename.com TitleOfPage"

The same page now has a longer description.

No5needinput

9:40 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



Yesterday one site of mine had an alt tag text as the description.

The alt tag was the first text on the page and was for the site logo 3 words long -
"blah blah logo"

Today its back to a 19 word ransom note description.

steveb

12:16 am on Mar 3, 2005 (gmt 0)

WebmasterWorld Senior Member steveb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I suspect that as part of experimenting with meta description or dmoz description that those pages without either will get a pithier ransom note to be more consistent with the meta/dmoz style.
 

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