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Top UK firms fail the Google test

Top brands outmaneuvered by SEO/PPC

12:55 pm on Feb 23, 2005 (gmt 0)

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More than three-quarters of companies listed in the FTSE 100 fail to appear in Google's top 10 search listings, according to research by search engine marketing specialist mSearch.

The study found that leading UK telecoms and mobile firms struggled to appear anywhere in the top three pages of Google searches.


The mSearch study used the keyword most generic to each business listed in the UK FTSE 100 index, and entered it into the Google UK search engine to see if it appeared in the top 30 rankings.

Brand names were not used in the survey, which aimed to discover which companies had the best web optimisation strategy.

Article [computerweekly.com]


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