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Is google paying for placement in movies and TV

Just saw hitch it was shown and mentioned

     
7:52 am on Feb 12, 2005 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 14, 2003
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I have been noticing in the past year or so that Google is mentioned on a lot of TV shows and now movies. I saw the movie Hitch tonight and there was a refference to google and they even showed Hitch on his comupter typing a name into Google. I wonder if google is paying for placement like coke and pepsi and other companies do.