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As a form of media Google must have a relevant useful search project to bring in the eyeballs so people will then see the ads! If the New York Times compromised the quality of their writers and columnists work by inserting advertorial or sneaking in disguised ads in between the paras they would lose circulation very quick.
Same for Google
I see absolutely no evidence that Google is in financial trouble or headed for it. Adwords are increasing exponentially and average CPC is heading up (at least in my areas :() Apart from this they have many revenue streams from leasing out their database to appliances to a new possible ad network. These will ONLY work if they dont compromise the value of their main draw, and PFI would do that no matter how you tweak it.
As far as medium term to long term development on the shoulders of innovation (including ad management) i think we are seeing strng evidence of it in google. From their major existing competitors like Y! and OV so far (most) of what we have seen is changes in packaging and around the edges - certainly little evidence that noone is innovating as fast as Google.
We await the next big thing, something as big as google's approach that first revolutionised the SE industry and changed all the rules. It is inevitable, but fiddling around with PPC placement or PPI will not cut it. Look for something that we have not even thought of yet. It may come from G's existing competitors, new players or Google itself.
[edited by: chiyo at 9:39 pm (utc) on Mar. 4, 2003]
macneil, this would be far outside of most search engines' guidelines. For Google, the relevant guideline is "Don't create multiple pages, subdomains, or domains with substantially duplicate content."
GrinninGordon...Im sorry to put it this way, but Google has no responsibility to anyone but themselves....
They're not 'forced by law' obviously, but for everyone's sake, it is a good thing if they do what's best. And I would say they're quite good at that :)
We'll have to agree to disagree, then. Sure, companies make decisions that cut profits - in the short term, but there's always a financial reason behind it if you look hard enough. It's simply an investment in the future.
And a lot of them probably love what they do too - to make the best search engine, and yes (shock), even to make people happy :) (however indirectly)
Don't think for one moment it's entirely money based. Also, money will naturally come to them as a 'side effect' if they are skilled enough anyway (which they are).
[edited by: dwhite at 10:36 pm (utc) on Mar. 4, 2003]
Chiyo, I disagee. If that was so, why the last acquisition.
Anybody see Google's press release today: ANY QUESTIONS?
Google Builds World's Largest Advertising and Search Monetization Program
Company introduces automated content-targeted ads; Advertising customer base surpasses 100,000
MOUNTAIN VIEW, Calif. - March 4, 2003 - Google today announced its online advertising program – comprising more than 100,000 advertisers worldwide – is the largest and fastest growing in the industry. The company today also announced a new content-targeted advertising service that extends advertiser reach and makes web pages more useful by replacing untargeted ads with relevant sponsored links. This results in an improved user experience and increased revenue for website publishers.
I've mad a few posts asking if anyone knows the % of searches that are made directly at google, vs. those made at aol or yahoo etc, no one has answered ... BUT If that were to happen you could potentially be cured overnight
There are a lot of things "currently in play" in the search world just don't take too short of a look at it.
I dont know what you are disagreeing with Chicago. If you are saying that Google needs to make money and the new aquisition is part of it, there is no disagreement. I dont agree however that there are in trouble. Acquisition, diversification and development are natural strategies for companies whether they are in trouble or not. It all just extends their brand of "finding stuff on the web" without in any way compromising the product which made them famous.
But perhaps i have misunderstood what exactly you are disagreeeing with.
[edited by: chiyo at 10:06 pm (utc) on Mar. 4, 2003]
Jeesh! What planet are you from? ANY company with a normal, stable individual in charge is NOT going to do anything to reduce profits. The best any sensible company could hope for is to do some good AND make a profit, but trust me, they are there for only 1 reason and that is making money.
What's missing from this perspective, and is supplied by europeforvisitors, the time frame for profit.
If you are selling double-glazing or encyclopaedias then you can rip people off almost as much as you like -- they were never going to be repeat business for you anyway. That's why sales staff in such organizations have a reputation for unethical behavior and short-term profit taking.
If you are building a long-term relationship with a customer -- maybe someone who comes back daily in the case of Google -- you take extreme pains to ensure that customer gets what *they* need in an enjoyable way, Otherwise you lose them.
Do you want to make a large one-time profit from me, and never see me again? Or do you want to generate an un-interrupted revenue stream from me, and know that I'm directing all my friends to you too?
Google uses this second model because it works for their business. It may not be the model for everyone, but it does seem the better model in most cases for long-term survival.
First I want you to know that I have watched you and find you extremely informed and a pleasure to read.
As far as my disagreement, you said that in Euro's post that I am missing the point, that having the search property is necessary to generate additional revenues to view ads.
This is what I disagree with. Google just made one acquisiton for new property to show ads, and this will continue, likely at a rapid pace.
As far as being in trouble. I said nothing of the sort. I said that if they didn't start innovating and looking more to profits they would die because it will be too costly to manage the infrastructure and operations of 75% market share when you provide free listings.
I just created a new thread to continue this conversation as it is not exactly germain.
Good attitude, macneil. Learn, learn and learn. That's what life is about.
Interesting thread. Some members show very clearly what kinds of people they are. I wonder what the visitors to our websites will think of our moral integrity if they find this thread next month. And personally I wonder what my oldest son will think if he finds it in a couple of years.
Que sera sera.
I don't honestly know. My biz is widget communities. More like widget collectors. My plan is to make my brand THE brand of activity for widget enthusiasts in the US. "widget brand Collectors Conventions" and "widget brand travel packages"
I have two domains, WidgetCollectors.com and WidgetCollectors.info
They look very much alike, sharing a brand name logo appended with the .com or .info
The content at the .com site is online community stuff, BBS, chat, articles on collecting widgets,etc.
The content at the .info site is local, events listed by state, along with a travel section to find and travel to widget collecting events hosted around the country.
The sites are cross-linked, I think, if that means you can hop from the .info page with your states widget events to the chat room on the .com page and back. My intent is to divide the content into online activities at .com that support the offline activities at .info, but the same FAQS and articles may be displayed at either site.
Am I inherantly evil? Or am I probably ok, being as it's only two sites and won't result in pages of SERPs? Or is "cross-linking" a whole different thing?
The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites. Google's robots jump from page to page on the Web via hyperlinks, so the more sites that link to you, the more likely it is that we'll find you quickly.
Let's hear that bit again...
...lots of pages on other sites...
Not lots of sites, but lots of *pages* on other sites. And where are the words "relevant", "quality content", etc. Now, is it any wonder people are confused about x-linking?
You are fine.
A recent poster with significant experience said it earlier in this thread..
"For Google, the relevant guideline is 'Don't create multiple pages, subdomains, or domains with substantially duplicate content'."
You should only be concerned about the "substantial" word. If what you are saying is that you have only a couple of redundant pages surrounded by plenty of unique content, you have nothing to worry about with cross-linking the site.
troels nybo nielsen's questions are also good and accurate... and I think you pass such test easily.
google TOS & tax codes a little similar,
Detailed yet vague at the same time :)
So then, you got dropped because of duplicate content - not crosslinking.
Changing the file names or titles of the pages does nothing if all the text content of the pages is the same.
The title of this thread should correctly read:
"70 plus websites all almost all gone
duplicate content got me banned"
Add unique content to each of the 69 other domains, and they will come back slowly but surely.
Does this then nulify the issue of cross-linking altoghter, in your opinion?
If not, please define cross-linking in a manner that doesn't take into consideration duplicate content. Does such a definition exist?
And if you are really in the mood, could you take a crack at defining "substantially similar content"? As it is the most oft cited phrase of those in the know.
I really think that this would be very helpful to many of us. Thanks
"I hate to say this"
I'm sort of glad you got the boot
Since the web sites are doing extremely well in other search engines -- the domains are not that disposable.
In addition, you have a pretty good case study -- lessons learned, and something to teach others who are much less fortunate than you -- they're still not aware of the potential damage that can be caused by having a little bit of information, knowing lots of hype but limited knowledge...
Sounds like a good seminar to me. ;)
I was able to use your thread as an example to another
naive webmaster who was thinking of doing the same thing.
I feel for you.. I really do because it sounds like an honest mistake.. but can you imagine how hard it would have been for you to do so well if Google allowed everyone to do the same thing, ust because they didn't know any better? I mean sometimes people have to think.. if something is sooo easy .. and the internet is sooo big.. why isn't everyone else doing it?
I find your post very informative. Your technique for business ideas is new and expanding as I see others doing the same sort of entrapunerial ideas.
Maybe because each site was hosted on a different server with a different IP caused you to really be considered as a spammer because those are spammer tactics.
Do you think if all your sites were on the same server and IP it would have made a difference.
What I'm trying to say is how many of the 50 pages would have to be Unique to not be considered a spammer, because the about us and other general info would be the same.
Something to think about...if crosslinking to ones own sites is a no-no in Googles eyes why are Yahoo and CNN doing so well in the rankings..they're crosslinked across hundreds of thousands of their own pages.
Internal and external crosslinking are two different things.
It's natural for a site's pages to be crosslinked as part of a navigational scheme.
Crosslinking between large numbers of separate domains is more likely to be artificial (and therefore suspect in Google's eyes, as it should be).