We have a new client, UK-based but whose clients are all overseas (their company sources products within the UK and exports them) who wants us to build a new web site and manage their Internet marketing.
They want this to appear in search engine listings for English-speaking foreign countries, such as Ghana, South Africa and so on : UK listings are actually of no use at all.
The present domain (used only for email at present) is a .co.uk domain.
Should we set up pages for each country (extremely complex and not really appropriate since enquiries can literally come from anywhere)
Or would we need to set up a country-specific domain for every country -- and maybe have it hosted in each country (even worse, I'd say)
Or would we need a .com domain -- and if so, will it matter where it is hosted?