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[edited by: ciml at 7:58 pm (utc) on Jan. 31, 2003]
[edit reason] no specifics please [/edit]
The number one result for that term has 237 incoming links of PR>4 (search for link:www.example.com). The number 40 result has 8 incoming links of PR>4. Your site has no incoming links of PR>4. That's the main reason why you don't rank for the term.
You need to get incoming links to the site, preferably with your target keyword text in the text of the incoming link. It's not as simple as 'the site with most incoming links ranks first', but in very approximate terms you'll need to be at least approaching the number of incoming links of the number one result to compete with it.
Step one - read the guidelines carefully, then submit your site to the category where your competitors are listed in the ODP - it'll be under Shopping.
Hope that helps.
I have been trying to get links - is there any value for a link with a ranking of under 4?
Yes, they just don't generally show up when using the link: command on Google. Try checking at Alltheweb.com to see if those pages are indexed.
While your lower PR links do have value, it's clear from John's analysis (and good advice) that your competitors have far more links with high PR than you do.
Your two best options are to either:
1) Generate more inbound links featuring the exact phrase you are trying to rank for.
2) Focus your energy on phrases that are less competitive.