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I'm slowly getting a grip on how google works, but think I have a fundamental confusion.
A site is comprised of pages, and Google ranks the pages.
So, for example, if I wanted to do a site on, say, XXXX - a subject small enough to be covered in a web site, but would be made up of dozens of pages covering every different aspect of XXXX.
Google would rank each individual page of the XXXX web site in amongst all the other pages world-wide that mention XXXX.
So, does that mean the 'value' of the XXXX site is spread out among all the pages, so any single page would be overwhelmed, for instance, by all the pages that sell XXXX, travel to XXXX, etc.
This comes back to a previous thread that talked about focusing links to the main page rather than letting the links spread out to all the pages in the site. Similarly, does it hurt to have a site menu on each page?
This leads to the value of web directories. Shouldn't a site in the directory of XXXX rank higher than other sites that simply have pages devoted to XXXX? It doesn't seem to, but I'm not sure?
If directory entries don't matter more than individual links, doesn't that mean that you're better off having larger pages, focused on the keywords, rather than developing larger sites, with many pages on one topic?
Thanks,