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New Ownership or Site Rename

What happens to old traffic when a site is renamed, or purchased?

         

tmoney

12:53 am on Jan 20, 2003 (gmt 0)

10+ Year Member



I would like to know how Google and other SE's and directories (yahoo, DMOZ) handle a site that changes its name or is taken over by another company?

Our company has purchased, or owns approx. 15 websites that all pertain to the SAME industry. Each one gets 200-400 visitors a day and several are Google, DMOZ, and Yahoo listed.

The problem is managing all these sites. Is it possible (or more to the point) a good idea to change the dns of these sites to point to our main site?

daamsie

1:17 am on Jan 20, 2003 (gmt 0)



Hi tmoney,

I think it would be better to put a re-direct page on all the other sites to your main site.. This way, you make it clear to visitors that the content has changed locations and a) they can update their bookmarks b) you may get some ranking that they can pass on to you..

NOTE: I don't think this would be seen as spam, but someone may know better :)

As far as staying listed in the directory goes, if an editor at DMOZ or Yahoo find that there are two links redirecting to the same content, they should update it to go the site it's being redirected to. If there are duplicate listings then one should be deleted from the directory. This is only fair, as it would not be right for one site to have 15 listings in Yahoo! under different categories.. Whether this would happen soon is another question -- chances are it won't be noticed for ages and with the Google directory not being updated regularly, it would take a while to filter through.

ciml

1:05 pm on Jan 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you point the DNS of those domains to your server and deliver identical content to your main domain, then after a while Google will hopefully merge the URLs and give the remaining URL the backlinks (and PageRank) from the others. If, however, the content changes between the time that Google visit the various URLs then you can end up with near duplicate content listed (a bad thing).

I would be tempted to leave some easy to manage content on each of the domains, and link them to the main domain.