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How to beat PR6-7 sites with PR3-4

         

SEOPTI

2:12 pm on Jan 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see it many times, PR3 and PR4 sites beat PR6 and PR7.
It happens all the time, but I can't exactly figure it out.

One reason I have found, when you have many low PR incoming links (more than 500) and a PR3 or PR4 you will be higher than a PR6-7 site with only 1-100 links.

Also most of these high ranked low PR sites do crosslinking and have many outbound links. I could give you many examples, but I can't post URLs here.

More ideas?

nervous_seo

2:14 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



Its a joke isnt it?

Quanity links get higher listings - doesnt matter about relevancy either.

cornwall

2:34 pm on Jan 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Depends on what you are searching for, hence relevancy

If I run a search on Google for, say, a particular "region", using a one word search, then I get a set of results.

If I repeat the search for, say, "region hotels", then I get a different set of results (obviously you may say).

On the first set site A with high PR may come up high on the serps, site B with low PR may come low. However on the 2 word search the order may be reversed.

Happily PR does not determime serps irrespective of query.

Macguru

2:40 pm on Jan 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe a good control of anchor text is also a factor. Rich anchor text, even on many low PR pages can do wonders. That will beat linking from a button anytime.

bobmark

3:09 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



The answer to this is one word:
CONTENT

I have a very content rich site that - because it is fairly new and I have not amassed a huge catalogue of unrelated links-in - ranks at PR4. However, it is top 5 or better on most relevant search terms (and I am talking #5 out of hundreds of thousands on major terms). The reason is attention to detail and providing a lot of original, legitimate, useful, non-spammy content on pages that Googlebot, so far....fingers crossed, spit in the ocean....loves.
You have 2 choices to get good serps: you can go with minimal content pages and do battle purely on links-in and borderline spam techniques or you can spend your time generating good original content that Google parses and "judges" of high relevance. If you can combine the 2 techniques, you are on your way to PR8 land.

ukgimp

3:18 pm on Jan 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Having a high rank should never be the only reason for a good listing. There are pages out there that have virtually no TBPR but pop up top when I search for certain terms. Why, because of the content of the page. Lets face it you would start to get the hump if the big boys like Macromedia, cnn, bbc came up for specific terms that were not as relavant for a query but were somwhere in the page.

Give me PR0 and accurate match to my query than a pr6-7-8-9-10 page that gets top ranking cos it has been around since the dawn of time and have a large presense.

IMHO

hightraffic10

3:39 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



CONTENT is key!

figment88

4:23 pm on Jan 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



1) As others have stated content is very important (as well as other on-page characteristics).

2) One person mentioned in-bound anchor text which is also as important, though, not as improtant as it used to be.

3) Another factor is site structure. If I have a car site and want to rank high on the term auto parts, I would structure my site like:

level one (homepage):
subject cars

level two (main cat):
subject auto parts (my target)

level three (sub cats):
multiple pages with subjects like foreign auto parts, domestic auto parts, japanese auto parts, etc. that all link back to level two with the anchor text "auto parts".

My level 2 page can have a low PR and rank very well for searches that include the phrase auto parts.

charpress

9:25 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



I've been trying to analyze why some of my pages do extremely well in search placement even though the page is not ranked especially high. For example, I was trying to target regional (state) legal terms and ended up with #1 on the search term "lawyer fees" which is not regional specific and which was not intended (but welcome, anyway).

I think figment88 hit the nail on the head for the reason behind what happened. This term "lawyer fees" is an incidental reference on a page that has a paragraph heading of "How lawyers charge fees" and then lawyers and fees are mentioned several times in the body of the article. It is a second level page and has several pages referring back to it. Interesting.

charpress

9:31 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



Let me ask this, while I'm thinking about it.

If figment88 is correct, wouldn't we all be better off breaking up a long page on "widgets" into one page for widgets and then several pages below, referring back to widgets, named "best use for widgets" "how to get a widget" "how to feed your widget" etc.?

Terrier

9:34 pm on Jan 10, 2003 (gmt 0)

10+ Year Member



I agree with UKgimp it is good to see lower TBPR pages beating the higher PR pages. Good on page content and allinanchor link text being very important. So getting those links with allinanchor has a double benefit for those of us without a keyword url.

Helpmebe1

6:28 am on Jan 11, 2003 (gmt 0)

10+ Year Member



content does have alot to do with it! I also have very content rich pages and not so high pr and I come up in some cases number one out of hundreds of thousand of results.. pr helps I think if all else is equal? Content does have ALOT to do with things though.

Chris

Dante_Maure

7:35 am on Jan 11, 2003 (gmt 0)

10+ Year Member



Quanity links get higher listings - doesnt matter about relevancy either.

Nonsense.

If the above statement was true, then Adobe, Macromedia, Apple, MSN, Yahoo, etc. would be the only sites that ever came up for searches... regardless of what is being searched for.

nervous_seo

9:50 am on Jan 11, 2003 (gmt 0)

10+ Year Member



Dante_Maure

You have a lot to learn then - sticky me and I will give you all the proof you need.

martinibuster

10:02 am on Jan 11, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I agree. And disagree.

I've seen low PR sites score higher, but this doesn't happen often.

In my opinion, the higher your PR, the more power you have to target a particular keyword phrase. In general, if you are not targeting the phrase, then you will lose out to the savvier webmaster.

But if you have the PR, and know how to nail those keywords, then the only competition you have to worry about are those who are your PR peers.

Dante_Maure

11:25 am on Jan 11, 2003 (gmt 0)

10+ Year Member



You have a lot to learn then

Amen. I'm a part time teacher, a full time student, and work hard to consciously insure that fact never changes.

sticky me and I will give you all the proof you need.

Thanks, but I'll pass. I'm fairly picky about who I take my lessons from.

Based on Google's current algorithm it is inevitable that many of the top ranking sites will also often display the greatest number of links in their niche, but suggesting that relevance has nothing to do with their rankings is patently absurd.

Their popularity is entirely based on the relevance of their results.

Are there exceptions? Of course there are... thousands upon thousands of them, but when you're indexing billions of pages, and trying to sort them in an intelligent fashion, exceptions are absolutely inevitable.

For every site you can show me that is topping the SERPs which has major link pop and little relevance, there are a dozen other examples of low PR, low inbound link pages which are trumping sites with twice the link pop and PR.

Bottom line...

Remove relevance from the equation altogether to rank purely by link pop and there'd be no need for a search box to enter keywords... you'd just have a static list of sites ordered by inbound links much the way alexa has a list of sites ordered by traffic tracked via their toolbar.

Might be interesting reading... but it wouldn't do a darn thing towards helping you find information on the web.

cornwall

11:36 am on Jan 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Based on Google's current algorithm it is inevitable that many of the top ranking sites will also often display the greatest number of links in their niche, but suggesting that relevance has nothing to do with their rankings is patently absurd.

With you all the way on that statement. Google themselves say

Google's order of results is automatically determined by more than 100 factors, including our PageRank algorithm.

Page Rank is NOT the only factor, though conspiracy theorists may think so

percentages

11:42 am on Jan 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>For every site you can show me that is topping the SERPs which has major link pop and little relevance, there are a dozen other examples of low PR, low inbound link pages which are trumping sites with twice the link pop and PR.

I think a dozen was an under estimate....but I'm with you in principle Dante_Maure.

Google by its very nature can not be perfect. It is only important it gets the SERP's close to correct most of the time.

Does it? Well the majority seem to think so, if not why do they use it? :)

jamesyap

2:23 pm on Jan 11, 2003 (gmt 0)

10+ Year Member



Good Anchor Text + Better Anchor Text + Best Anchor Text -> The BEST Ranking. :)

Shadow

2:30 pm on Jan 11, 2003 (gmt 0)

10+ Year Member



Does anybody have any evidence at all to present that the theme of a site, or other factors like keyword proximity, keyword density, or the title of the page linked from, are taken into account when google rank pages?

Or is it just "hunches", "speculation" or a good discussion?

Are we considering google's ranking method more complex than it actually is? Why not:

- keyword is onpage relevance
- pagerank is offpage popularity
- anchor keyword is the relevance of page popularity

As simple as that for relevance?

ciml

3:41 pm on Jan 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> As simple as that for relevance?

I'm sure that a lot of members here could come up with a more 'themed' approach, but could we scale it to 3,083,324,652 web pages (and search them in a third of a second)?

europeforvisitors

4:08 am on Jan 12, 2003 (gmt 0)



Shadow wrote:

- keyword is onpage relevance
- pagerank is offpage popularity
- anchor keyword is the relevance of page popularity

I don't know if it's that simple, but you've written a great Cliff's Notes version of Google for Dummies. :-)