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site 1, #1 & #2 position
site 2, #3 & #4 position
site 3, #5 & #6 position
site 4, #7 & #8 position
....and so on....
It's not just on the first page of results either but seems to be the worse there. It's not just on my competitive keywords but in all my searches.
I thought Google filtered out double listings. Is anyone else seeing this?
If so, is this going to be the norm from now on?
I hope not.
Yes, that is exactly what it is doing.
We designed 3 new pages a week ago, and on the SERPS they now appear ABOVE our normal listing - giveing us 2 listings when there were one, but one indented. eg.
new page just fresh listed
- index page that was indexed before
Im 99.9% sure the new fresh page will be dropped in a few days, to reappear as a non-indented listing but much further down in the SERPs on the next reindex.
These are established pages, so it's not a fresh situation.
Essentially it's Google saying to the searcher "hey, there's at least one more page from this site that about as relevant as the first page, and a bit more relevant than the next site". As a searcher I like this - sites with sub-listings catch my eye as worth checking out.
To me as a webmaster it says I'm hitting the nail pretty well on the head :)
deejay, I think it has more to do with pagerank than optimization.
added later> powdork, you were exactly right. Thank you for that.
Thanks for that, Powdork. I always thought that it was just because Google felt that the indented listings took up too much of the results with 10 results per page.
Freshed new pages have "guessed" pagerank, usually much more than they would have in the next index, so freshed news pages have more chance of being listed in the indented results in the top of the serps. What I can't understand is why my fresh listings seem to be the first listed in the duo - the fresh new listings are listed first, with the index page listed as the indented entry. That does seem to be "funny" to me.
I dont know whether anybody else has noted this behaviour.
Whenever two pages would normally appear on the same SERP page then the second listing is moved up under the first and indented. Therefore, #1 and #9 would become #1 and #2 (indented). If you change your results per page to a number higher than ten then you are increasing the chances of two results occurring on the same page. Change your preferences to 100 results per page and you'll notice almost all the double listings up at the top and the further down the page you go the fewer there will be.