An Interview With Eric Schmidt & Google Interface News

[rubble88]

PC World has just posted an interview with Google's CEO, Eric Schmidt.
[pcworld.com...]

From the interview:
PC World: You've said Google gets 10,000 e-mail messages a week from companies asking how they can rank higher in Google search results. How do you balance keeping search results commercial-free and still working with advertisers to make money?

Schmidt: In Google's case, our model seems to work where advertising doesn't affect the ranking you get. And you can be sure our advertising computer is separate from the search computers. They are kept separate for a good reason. No human can get confused on this issue.
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In Other Google News
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6 more interface languages are now available including, hold on Trekkies, Klingon.
Full List:
Belarusian
Javanese
Occitan
Thai
Urdu
Klingon
[google.com...]

[Robert Charlton]

rubble - Thanks for the alert.... Good article. One of the most fascinating things for me: "...we found it costs less money and it is more efficient to use DRAM as storage as opposed to hard disks...."

[NFFC]

We are working on algorithms to detect which sites are having [big]high traffic[/big] or high page rank or high change rates. We want to make sure those pages are as current as possible

[bird]

The catalog search is a good example of a new service, because it was done in six months by two people.

hmmmm....

[grnidone]

First he says

In Google's case, our model seems to work where advertising doesn't affect the ranking you get. And you can be sure our advertising computer is separate from the search computers.

Then he says

We are adding more-sophisticated products to the advertising side of Google.

What would be considered a'more-sophisticated' advertising product other than pay to play?

[jeremy goodrich]

my guess would be ad words cpc...they need to be

more sophisticated

to protect the advertiser from false click throughs, and that could take a lot of work.

[vitaplease]

10.000 email messages a week on how to rank higher in Google....
or 2.000 a working day

It wouldn't suprise me if they automated answering these emails with a clever algorithm.

[Marcia]

>>We are working on algorithms to detect which sites are having high traffic or high page rank or high change rates. We want to make sure those pages are as current as possible<<

I've seen that "Fresh" business on pages that don't ever change at all, and the Page Rank is nothing to write home about either.

So how are they measuring the high traffic, by click-pop? And how about the changes - are people running scripts on their servers to automatically change the last-modified?

[vitaplease]

Marcia, I agree on your Fresh! comment related to non-changing pages.

The pages of a site that get the Fresh! tag and are spidered daily or bi-daily are generally the ones without a lot of change.
They tend to be the index page or the home page. Any content on these pages will be indexed (but not title changes and link changes or additions). The pages that are really Fresh are new ones within the site.

My ideal criteria for Fresh! would be:

The indexing of;

-new pages or
-pages with a major body-textual change
but most importantly:
-non-index pages recieving a lot of new external
links (compared to the previous crawl)

all within a site with a general good pagerank (>4) that continously adds new pages to its site.

Probably Google could add high traffic sites information from their toolbar (even if only a fraction of people use it) or data from their partner Yahoo.