Forum Moderators: open
See [ananova.com...]
Google is introducing a new program that allows websites to be displayed more prominently by paying more money.
Under a new feature scheduled to launch on Tuesday night, the rankings of a search engine devoted to advertisers will be determined in part by how much websites offer to be listed in specific categories.
So who is there left! I guess there is still room for being top of the non sponsored listing. It will be interesting to see how this is implimented.
I ignored adwords as a searcher, as my eye is drawn to the LHS of the screen. I bet these are "sponsored" above normal results, because adwords do not get the click through rates they want.
...famous last words...It will never work :)
George
The paid results are still noticably separate from the rest of the results..aren't they?
More here:
"Google's PPC Program" [webmasterworld.com...]
It makes the new program sound too much like Overture listings, and mentioning the lawsuit at the end implies that Google is one of the companies involved.
hmmm.... Competitive bidding process, partner distribution, advertisers pay on a per-click basis...
how is it that it's not like Overture?
I'm no apologist (I'll leave that to the ancient Greeks), but at least make an effort to adequately explain the new program.
With the exception of Alta Vista, all of Overture's major partners include a label indicating that the results are sponsored listings much like Google does.
Google's newest partner, Earthlink displays most ads on top with a sponsor listings tag (just like Yahoo, MSN and AOL) but also displays Adwords on the right hand side of the page that do not carry any kind of sponsor tag. (Much like AltaVista).
I don't think the fact Google runs a separate, crawler-based engine, has much to do with comparing the two CPC models.
Maybe it does, maybe it doesn't, but my original point stands. I still feel it was a poorly organized and written article. The title and first three paragraphs intimate that Google is moving towards PPC (I realize they are to a certain extent, but they're not moving solely to PPC and changing what I hope was their original intent: relevant, non-paid results).
You may know how the two programs compare, you may know how the engines differ, but Joe Average - the person for whom the article is intended - doesn't.
It makes you realize exactly how wrong the press can get things. Just imagine with things like who wins an election, or the goings-on in other countries, or other things that can get the public in an uproar, or riot, or worse.
IMO this thread should be renamed to Google lets websites bid for higher rankings on ADWORDS.
The Dolly Bird got it wrong again.
