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Some newbie's conclusions

Checked top ten sites in Google for specific keyword

   
4:52 pm on Aug 22, 2002 (gmt 0)

10+ Year Member



I am in the very competitive category of Day Trading. I am frustrated with my rankings, or lack there of, so I did some research this morning. I went to Google, searched for Day Trading and analyzed the top ten sites.

Here are my conclusions. I hope they help others and hope to receive comments on them.

Keyword rich titles - Almost all sites.

Long descriptions and keyword lists - I was surprised there. Most sites have a mile long list.

All websites had PR of 5 or 6, not more.

The actual design was mostly horrible. Javascript, imagemaps, bloated WYSIWYG code, bad formating, no HTML compliance. Most were very poorly designed, which really ticked me off.

Keyword density for "Day Trading" varied between 5% and 34%, no clear conclusions.

Incoming links varied from 32 to 1370, no clear conclusions. The quality of incoming links was also varied. From geocities links to link farms.

Few had "Day Trading" in the actual domain name, but inconclusive.

The only thing I found that is absolutely uniform and seems to be the deciding factor, based on my short research, is outbound links. It is not what you know, but who you know.

Sites that had out bound links to major sites on their front page, not just links page, did the best.

Any opinions?

5:00 pm on Aug 22, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting information.

The actual design was mostly horrible. Javascript, imagemaps, bloated WYSIWYG code, bad formating, no HTML compliance. Most were very poorly designed, which really ticked me off.

I don't believe search engines should be in the business of reviewing sites for any of this kind of thing. And how could a robot be designed to check for site design? I understand your frustration (I get frustrated with this as well), it's just that I want search engines looking at my site's content and as a surfer that's what I am interested in.

In my experience, surfers (as a rule) don't care about bloated code, HMTL compliance, bad formatting, imagemaps or javacript. What they want is content.

Richard Lowe

5:21 pm on Aug 22, 2002 (gmt 0)

10+ Year Member



Rich "I don't believe search engines should be in the business of reviewing sites for any of this kind of thing."

I agree with you. However, how long would it take you to review sites all day long to reach by a million? Thats why there are directories that are indexed because people just do it better. Take Dmoz for example, it has for the most part good editors that edit in their free time, no pay. On top of that the sites that look crappy have got the algo pegged down for the most part, they are doing something right. I would like nothing more than to see the search engines come up with a spider to weed out the crappy sites and clean up the index. Now I can wake up because they aint gonna do it anytime soon. You can only catch so much with a filter/spider. You get your dog sites on Google, but they do a good job (knock on wood) getting the sites that are good.

5:26 pm on Aug 22, 2002 (gmt 0)

10+ Year Member



I think there is something to be said for optimizing code. If anything, just for smaller size and speed. Removing Javascript, optimizing formatting, use of text links and so on is pretty basic.

Back to topic:)

7:34 pm on Aug 22, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think there is something to be said for optimizing code. If anything, just for smaller size and speed. Removing Javascript, optimizing formatting, use of text links and so on is pretty basic

I agree with you. I just don't believe that search engines should necessarily be in the business of enforcing this.

Richard Lowe

7:37 pm on Aug 22, 2002 (gmt 0)



Day trading = very competitive keyword phrase, did you see if the sites were cloaked?
7:51 pm on Aug 22, 2002 (gmt 0)

10+ Year Member



Can you please explain "cloaked"?
8:25 pm on Aug 22, 2002 (gmt 0)

10+ Year Member



Just a tip, ShogunTrader:

If the site you are promoting is the one in your profile, I would tone-down the use of the phrase "day trading" just a bit.
My opinion (from reading your page and viewing your code) is that you've overdone it with the use of that phrase.

There is nary a paragraph on your home page that doesn't have some form of the word "trade" in it.

Google might have you marked as spamming that word, thusly keeping your rankings down.

Try re-writing your text with less usage of those words, and see what happens for you.
Sometimes "less is more", even in the world of SEO.

8:27 pm on Aug 22, 2002 (gmt 0)



Hi ShogunTrader, check out The Webmaster World forum on cloaking. I didn't check out the specific keyword involved but I do know that cloaking is alive and still used particularly for competitive keywords. It makes reverse engineering, or seeing what the competition is doing so you can do it better, difficult especially as sophisticated as some cloaking is. [webmasterworld.com...]
12:14 am on Aug 23, 2002 (gmt 0)

WebmasterWorld Senior Member rfgdxm1 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



To TWhalen: I haven't seen much evidence that Google penalizes much for using keywords a lot; at least so long as you stay within reason. My guess is the reason is that this tends to happen *naturally* a lot. It would surprise you that some Siamese cat lovers website would have "cat" and "cats" occurring a lot on some pages? Because of this natural tendency, it would make a lot more sense for a search engine to just give no extra benefit beyond a certain density or frequency, rather than to automatically penalize.

And, in the case of Google, this is where the magic of Page Rank comes in. With Google, one can't just keyword spam themselves to success in competitive areas. They also need inbound links giving a decent Page Rank.

1:30 am on Aug 23, 2002 (gmt 0)

10+ Year Member



What do you all think about the outbound links conclusion? Am I wrong?

How much would linking to PR9 websites from your front page help you?

I never hear anything about outbound links...

3:20 am on Aug 23, 2002 (gmt 0)

10+ Year Member



Seems to me they can't do much on their own - too easy to manipulate.
5:34 am on Aug 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Shotgun Trader:

You never hear anything about outbound links because (the consensus says) they have no effect upon the site's positioning. However, if you're the RECIPIENT of links from other sites, particularly where keyword rich text links are used from good-PR sites, then yes, very important.

8:01 am on Aug 23, 2002 (gmt 0)

10+ Year Member



From reading different discussions, I thought that outbound links to highranking sites for the keyword with good PR should improve your position for this keyword.

Anyone?

 

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