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Lloyds TSB signs up.
Up go Adword-select prices which are insurance related..
Lloyds is paying for more than 1,000 insurance-related keywords as it targets Google's 7.5 million British users over a one-year period.
Mmmm - Do they (www.insurance.co.uk) also advertize on Overture, or Espotting?
Lloyds is paying Google roughly $1.55 million to boost sales of insurance products on its Web site, www.insurance.co.uk, in one of the single biggest online advertising deals struck in Europe recently.
I can just imagine the amount of research done before Lloyds struck a deal with Google for that amount of money. Who's next, which industry will follow suit?
I think the Lloyds back-office will need some back-up ;)
at 220 working days a year and a 2% feed-back/info-request to click ratio, that would be approx 1400 extra emails to respond to a working-day !
Who's next, which industry will follow suit?
I would say the other insurance companies would be next first? (I would panic)
This is probably a very good time for large businesses with online capability to neotiate with Google; the longer the term the better IMO.
> 1400 extra emails
Including "your site doesn't work in my browser", perhaps?
..as it targets Google's 7.5 million British users over a one-year period.
yep Ciml, misinterpreted that, should be a longer period..
(every targeted user would have to click twice, on average, with the 15 mill. clicks I mentioned earlier ;))
If we assume an average of less than £1 per click (looking at UK overture) then about one in seven UK Google users needs to click it. 13%CTR sounds optimistic to me, but not much. It's for a top of page listing, which would cost more in some other other places.
Blimey, my Web marketing company could of done that deal for half the cost! ;)
Good to see Google is attracting the sort of company that can throw seven figure sums around for ads.
I don't know quite how to say this so that it comes out right. Google has not only strived for excellence in their search results, but there's something about the way Google has managed to maintain their aura of academic integrity and has steadfastly stayed with their elegant simplicity of presence that just absolutely spells "class."
People don't go for snake-oil peddlar type presentations these days, especially the web-savvy, sophisticated segment of the net population. And I'm sorry, I certainly don't mean to cast any negative aspersions on any others, but several sections of different PPC ads in a row, glaringly commercialized blinking banners and pop-ups, pop-unders and confusingly cluttered, commercialized web pages are not at all what I'd expect Lloyd's to associate themselves with.
Google is what's perfectly fitting for Lloyds, when you think about the congruence of the image. Stability, reliability, excellence, class and integrity.
Have I mentioned lately that I love Google? I love the way they've set themselves in a straight line and never deviate. And yet, they manage to stay "human" and likeable at the same time. I'm so glad they got Lloyd's; they deserve it, and every bit of success they've achieved and will continue to achieve.
[edited by: Marcia at 8:02 pm (utc) on Aug. 1, 2002]
It's not THE Lloyd's, just a little bank.
Great deal for Google though, great for online advertising in general.
