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Time and time again, I see people showing up on my website, after searching for 'how to yada-yada' on Google. When I do the search myself, I'm on the 3rd page, or later. It always makes me wonder. Surely, the top ranking results are much more appropriate for their query. I've looked, and there are some very good resources above me for this topic. In fact, I link to some of those top ranking queries as part of my how to yada yada blurb.
It always makes me wonder. What were they looking for, that they didn't find in the first 35 or so results, that caused them to keep looking? Is it due to poor keyword choice (typed into Google)? Is it due to poor results by Google? Why?
I suppose that there are various explanations for this kind of behaviour. Firstly that person might be looking for *every* site on a subject. Or if they choose a very general search phrase it may be that they have to filter through lots of irrelevant results to get to the sites that they want.
I sometimes think that people just want to see how far the results will go.
There is also the double meaning problem on search engines. Because there is no context to a search, Google has to guess what people are looking for. Hence a search for "Java" returns a whole bunch of programming sites, but nothing on the island of Java. It may be a couple of pages before someone sees the information that they are looking for.
Watching friends and relatives using the web, I think that many people surf the web in a permanent state of confusion and slight panic. They tend to click on the first thing that they see, or insist on reading every sentence on a page before deciding where to click. Bizarre behaviour and weird search phrases that people use no longer surprise me ;)
Even so, too many users just keep ploughing through irrelevant results. The permanent state of confusion would be helped if people would just read their favourite search engine's help pages once a year.