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a) google gives up on it - too big
b) google considers it to be spam
What I want to do is to put all my archived newsletters onto one page. These is just basic html text, no graphics so its quick to load.
I'm currently just showing the last 6 per page but I'm just wondering if I can just keep adding the latest newsletter to the page.
The document is sure to be rich with keywords.
For both user and search engine functionality, I would categorize them. When the categories start to become overpopulated with links, then develop separate pages that represent each category. Have one page that shows the category links and then links to each category page. And so on and so on.
I typically set up pages for this information in a SERP's style format. I link the title to the page and then provide a short 25-30 word description under the link. Yes, it does add more information to the page, but the information added is relative and makes it easier for the user to determine if its relevant to their search. You've also provided additional content for the spider.
If you use this method, you will most likely be forced to categorize and make separate pages for each category. You could end up with multiple pages in each category depending on the number of links.
> 100k (though it's easier to make smaller pages rank well for competitive phrases)
That is a very large page. If you find yourself in that k range, then you might want to look at the visible content. The average user is not going to read a long scrolling page unless that information is extremely pertinent to what they are looking for. Break it up into smaller k pages and make sure to interlink them properly.