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We're in the top five for our secondary, two word keyphrase but wish to do the same with our primary keyword where we're not even listed on the first 30 pages!
How do I concentrate our efforts to aim for that single keyword listing?
EXAMPLE:
Google / "keyword phrase": Ranked #4
Google / "keyword": Unranked
[edited by: WebGuerrilla at 9:20 pm (utc) on July 2, 2002]
How far can you get with good keyword placement and density in your web page? At what point does PR play a role?
If my site is PR5 and there are 20 sites with PR6 and just as good keyword placement as my page, will I always be listed at 21+? And at that point is the only recourse to get better PR?
Or is it not that cut-and-dry?
Why would you want to spend valuable time and energy trying to get placed for a broad term that covers so may other topics. It may get searched on more, but the majority of people using the search term aren't interested in what you have to offer.
Your secondary phrase is your primary keyword
Not necessarily.
We actually get MORE sessions referred by our primary single keyword listings than our chosen dual-word keyphrase listings.
Close to 1000 more per week to be exact.
It's the nature of our particular business.
A reverse example: "software"!
Being no#1 here clocks around 1 million a day but its unlikely that most searchers find what they are looking for and generally redefine their search parameters before passing the first ten listings.
quality (clicks) is better than quantity (clicks) everytime.
That's the answer right there, theme! The closest I've been able to come is #11 for single keyword out of 2,050,000 results. #1 for the 2 word and 3 word phrase. Theme plays an important part.
I'm with WG and everyone else, single words are not really worth targeting, there are exceptions to the rule as clearly indicated in this thread. I'd have to take a close hard look at whether or not the extra effort was worth targeting a single word phrase, 99% of the time it is not.
And, even if you get it, it won't stay there. I see lots of fluctuation between that single word I mention above. Sometimes it jumps to top ten, most of the time its in the 11-20 range. We see much more traffic for the 2 and 3 word searches. I think most people know that single words are not going to give them relevant results. Too many pages indexed for that to happen!
In regards to theme, that single keyword needs to be used strategically across the entire site, in all the right areas and without any fluff surrounding it!
PageRank defintely helps (assuming that the link text is aligned to the page), and some people suspect that link quantity or ODP/Yahoo inclusion (with matching title text) also carries some extra non-PageRank weight.
