Welcome to WebmasterWorld Guest from 35.173.234.237

Forum Moderators: open

Message Too Old, No Replies

Can anchor text do it alone?

Or do the key words also have to appear in the document?

     
3:42 pm on Dec 30, 2004 (gmt 0)

New User

10+ Year Member

joined:Aug 7, 2004
posts:6
votes: 0


Am I correct in assuming that a key word phrase in the anchor text of an inbound link is of no SE value unless the destination page is correspondingly optimized for that phrase, or at least contains that phrase?

In other words, does the anchor text have to appear on both the sending and receiving page, or (this is my real question...) can a phrase that only appears in the anchor text benefit the destination page?

7:37 pm on Dec 30, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 18, 2003
posts:925
votes: 0


There are many cases where a page is #1 without the text appearing on the page. Anchor text alone can do this, in sufficient quantity. Look up info on 'google bombing' for some famous examples.

Search google for leave and Disney comes up first. This is rumored to be due to many porn sites giving you the choice of enter or leave and if you don't enter, they send you to Disney. Disney wouldn't see any reason to optimize the page for "leave" but they sure place well for it.

9:32 am on Dec 31, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 23, 2003
posts:801
votes: 0


Deepcreek, one of my tiny sites is a URL forwarder to a free ISP. Nowhere in the URL forwarding are there *any* keywords. It still does very well for these keywords in its (albeit minority) area, based on anchor text (links) alone.
DerekH
2:13 pm on Dec 31, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:June 1, 2004
posts:3181
votes: 0


I think the classic example is the query for "click here" which returns a company that is famous for a reader they've created.
6:50 pm on Dec 31, 2004 (gmt 0)

New User

10+ Year Member

joined:Aug 28, 2004
posts:12
votes: 0


Type in "miserable failure" in Google and check out what comes up first.
5:00 am on Jan 2, 2005 (gmt 0)

Moderator from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:12338
votes: 400


Type in "miserable failure" in Google and check out what comes up first.

Last time I looked, this worked on all the major engines... so yes, anchor text can do it alone.

But, as your target phrases get more competitive, other factors enter into it, and it's amazing what a little page tuning can do.

There's a great scene in To Have and to Have Not, when Lauren Bacall, after kissing Humphrey Bogart, says to him: "It's even better when you help." It's like that with links too.

5:20 am on Jan 2, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 17, 2004
posts:122
votes: 0


Thanks for the To Have and Have Not quote - good advice from a GREAT movie.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members