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[news.com.com...]
The fraud is perpetrated in both automated and human ways. The most common method is the use of online robots, or "bots," programmed to click on advertisers' links that are displayed on Web sites or listed in search queries. A growing alternative employs low-cost workers who are hired in China, India and other countries to click on text links and other ads. A third form of fraud takes place when employees of companies click on rivals' ads to deplete their marketing budgets and skew search results.
Too bad, I wish I thought of that earlier.
Can't you just get a new domain name and get a friend to sign up for Adsense for you?
As an advertiser, I'm glad to see that Google cracks down on fraud. Based on the conversion ratio I see from Google AdWords traffic versus other PPC traffic, Google is the best at combating fraud. Overture is a close second, and none of the other PPC Search Engines even come close.
As a publisher, I'm also glad. The higher the quality of the entire network, the more the advertisers will be willing to pay. Fraud indirectly hurts publishers by driving down CPC rates.
fraud [dictionary.reference.com]: A deception deliberately practiced in order to secure unfair or unlawful gain.
We need more tier 1 search engines to keep Google and Overture from continuing to have all the power. MSN, come quickly please.
I doubt it will spring forth from the bowels of the US justice system.
That would be part of the unlawful gain.
Kudos to Google for picking up the lead in an important area in this industry.
WHAT!? They are the furthest behind. This is a public display to cover up their private inadaquecies. They have no fraud prevention and are not interested in stopping fraud so they prosecute ONE firm in an attempt to curb the rising public criticism regarding their lack of policing their own systems ... guess you're one whose fallen for it then ... but guess what, prosecuting this one firm will not reduce the fraud on your, mine or anyone else's Adwords account.
Their pointing their finger into the sky whilst they continue to rummage through our pockets ...
Kudos to Google for picking up the lead in an important area in this industry.
WHAT!? They are the furthest behind. This is a public display to cover up their private inadaquecies. They have no fraud prevention and are not interested in stopping fraud so they prosecute ONE firm in an attempt to curb the rising public criticism regarding their lack of policing their own systems
That's certainly not my experience. When it comes to quality of traffic, the traffic I get through Google AdWords (both search and content) is slightly better than Overture and an order of magnitude better than any of the second tier PPC SEs.
Overture, Kanoodle, and Findwhat should do the same.
I see tons of sites whose only purpose is to get a click to another site which intends to do the exactly the same.
Surely most of it is a waste of time (except for those making the money of course)and cannot continue forever?
