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Does Google give preference to keywords in the URL?

         

hthota

5:51 am on Oct 27, 2004 (gmt 0)

10+ Year Member



Hi,

I wanted to know if the keyword you optimize a page for...would you get a higher ranking with google if it were in your URL? I know Google is particular about title tags, but say my keyword is in the URL or is my domain name (ex: "blue widget" and the domain name is www.bluewidget.com)then would I probably still be ranked high?

Also if keywords in the URL are important, then does their position within the URL matter? As in if the words come towards the end of your URL or towards the beginning? Does having sub domains help so you can place the keyword towards the beginning of the URL...like bluewidget.xyz.com?

I don't actually think it works that way, but I was recently asked if this made a difference and I just wanted to verify this with anyone who would know the answer.

[edited by: ciml at 5:24 pm (utc) on Oct. 27, 2004]
[edit reason] Widgetised. [/edit]

DerekH

4:07 pm on Oct 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Certainly if your keyword is unique across the world, and it's only in the URL, the Google will still find your page.

As to the weight ascribed to the keyword in the URL as opposed to the title, an <h1> or anchor text - well, that's pretty hard to determine, but it's believed, from what I recall of discussions here a while back, to be pretty minute.
It's also believed by many that since it does no harm, it can only help. I certainly believe a well-chosen URL can look more inviting (and seem more likely to be stable for bookmarking) than a random or ill-chosen URL.
DerekH

buckworks

4:25 pm on Oct 28, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Having a keyword phrase in your domain name won't hurt, but it's not a magic carpet to the top ten. I have a domain in the format "three-blind-mice.com" and it took a year to get to the front page for "three blind mice". (The real phrase is in a highly competitive area.) There was no perceptible difference to the work I had do to for that domain compared with other phrases I have targeted with URLs that contained no keywords.

MHes

9:17 pm on Oct 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I have a domain in the format "three-blind-mice.com" and it took a year to get to the front page

but I bet it ranked well on Farmers-wife.com

diamondgrl

4:55 am on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



see-how-they-run.com to come up with humor on this topic.

jkappu

5:49 am on Oct 29, 2004 (gmt 0)

10+ Year Member



Dear Frineds,

Good Day to all.

>I wanted to know if the keyword you optimize a page for...would you get a higher ranking with google if it were in your URL?>

It has importance to certian extent but it is not the only way to be on top.

>I have a domain in the format "three-blind-mice.com" and it took a year to get to the front page
but I bet it ranked well on Farmers-wife.com

We cannot say result will be same for differnece URL, a URL without keyword repeition may be on top too. But repeating keywords will be added advantage.

I have optimized some websites some of them are top and all these top ranked site dosen't have keyword in the URL. So we cannot say it to be sole important. First of all Meta tags and then Links (Quality links) are facotrs then rest all are secondary.

Regards
JK Appu

ncw164x

7:13 am on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



then rest all are secondary

What!... content is secondary, thats like saying your visitors come third ;)

nippi

7:45 am on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



meta tags make stuff all differnce

I've got sites top ranked in competitive categories that have NO meta tags

petehall

8:43 am on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The best thing about having keywords in your domain / company name, is that linking to your site for your main keyword(s) comes so much more naturally.

What I mean is anyone linking to you will automatically use anchor text containing your keyword(s).

raptorix

9:41 am on Oct 29, 2004 (gmt 0)

10+ Year Member



You see in some competitive areas that keywords in urls seems to work, so at least you can conclude thats its one of many factors that determine your rank in G.

randle

3:14 pm on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



petehall,

Excellent point regarding this question, so many link exchanges are improperly coded with the name of the web site as the anchor text.

MHes

3:47 pm on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Unfair advantage from keyword domains in anchor text has probably been addressed by google. I suspect a simple rule like:

If anchor text matches words in url ignore

aris1970

4:39 pm on Oct 29, 2004 (gmt 0)

10+ Year Member



Hi

>>MHes: ...If anchor text matches words in url ignore>>

If this was correct then anyone should certainly avoid using keywords (i.e. "blue-widgets.com") as this would lead to a major disadvantage for that domain! In this case many of its text links would be ignored as most of the competitive sites would try to have "Blue Widgets" on their anchor text.

I don't think that this may be the case here.

MHes

6:24 pm on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi

By 'ignored' I mean the anchor text, not the link itself. The pr benefit will probably still flow, it will just not carry the keyword benefit. The match may need to be exact or even require .com in order to be ignored. Thinking it through, that is a possibility, any anchor text with 'www.' or '.com' etc. triggers the anchor text to be ignored but the pr benefit to count as normal.... just another theory but we love theories... don't we :)

aris1970

6:33 pm on Oct 29, 2004 (gmt 0)

10+ Year Member



You are absolutely right MHes...

...for the theories I mean! :)

Aris

mfishy

9:24 pm on Oct 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



deleted myself - misread the post