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however - its increasingly clear to me that on-page optimization has a 'glass ceiling' with google - and it's pretty low.
For example - lets say you have a page with about 200-300 words of content including the keyword in:
File name
Title tag
H1
First sentence of first paragraph
In most subsequent paragraphs
A few variations (plurals, etc)
Maybe an H2 tag or bold for good measure
At this point - that page has as much on-page optimization as it's ever going to. If it's ranked #20 in the serps - you're probably not going to be able to move much higher via on-page factors.
Toying with keyword density or exact location in the title tag probably won't help. Putting the keywords in italics or an image alt-tag won't do anything to further convince google your page is about a given keyword.
I'm posting this in hope people with either blow my observation out of the water or confirm it...
(it goes without saying there's all sorts of off-page factors that can help)
Thoughts?
I totally agree with you. There is not such thing call over optimisation. I think people are confused between SPAM and optimization.
For example if your page has geneuine content and you use H1 tags for headings with proper Alt tags in images and Title and Meta tags is about the page content.
How can anyone call this over optimisation? I just dont understand. Any comments please?
