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To totally prove the PR myth here. We have a site rated 4 that is on Google but we have not found it under any search term. I don't understand why they would penalize it if it even is. I think Google has been feeding us lines about how to get good listings because I don't think THEY even know how their spider indexes sites.
How can you tell the goofballs who happen to like the search because their sites are ranking well from the goofballs who like the search and don't have sites ranking well in that space?
I use the poster's joined date, their history of posting generally balanced or dodgy comments, and those happy with the search (without their site necessarily being there) can generally back it up with why. Thats how I tell them anyway.
Hard work and knowledge don't guarantee success, but they are usually part of it. Luck (I now know enough to realize I "fell into", by pure accident, a few powerful optimization choices) also plays a role, but eventually, your continued success requires you to test and keenly observe even how luck has brought you success. And finally, attitude is a component of success, no?
Hang in there, but remember it's a free market. Complaining about a search engine algorithym that you have unfettered opportunity to do well with -- is an extremely self-limiting attitude. You have as much opportunity as anyone to develop a site that ROCKS in Google as well as other SERPS.
Finally, with respect to the fact that the most reputed and accessed search engine is the most difficult to optimize for: would you really expect or want it to be any other way? (To do so flies in the face of my experience in life generally!)
You should sue them for making it harder for you to spam their index to be #1 out of billions of pages. [u]Google says design sites for your users and let them handle the placing[/u]....we all do SEO but we can't complain that Google doesn't work right when it doesn't work. The funny part is that sites that are #1 now (the "spammy" ones, will say exactly the same once the algo changes.
Also, even if they told us what's needed to be #1, everyone would be chasing it so in a sense it wouldn't matter that much....
I see the algo from a while back as a 2D sine wave on an oscilloscope. Then they made it 3D...a new axis that I wasnt looking at before. Next it may be twisty-turnys in the sine wave itself with a little noise thrown in. Who knows. Anything is possible.
What we do know, and this isn't news, is that seo is considered a threat to the Google business model (as evidenced by statements in their ipo filing...and a little common sense). I dont think there's much that's gonna stop them from trying to thwart an seo's efforts.
One thing for sure...I can't possibly hope to keep up with phd's who have devoted their lives to IR. They can mathematically model the circles they're running around me.
Unless you're a computer whiz, in the time it takes to become good at SEO, you could become an MBA or a lawyer.
And what you learn in business or law school will work for you for your entire career. While much of what you learn in your first year of doing SEO won't work for you during your third year. The algos change fast.
SEO is a treadmill, young man. Get off it while you can.
While much of what you learn in your first year of doing SEO won't work for you during your third year. The algos change fast.
Then you learned the wrong things. You memorized the tricks. You became an SEO Script Kiddie.
The basics of making a site that is both search engine friendly and user friendly do not change much. Brett's old article still applies.
If all you are doing is memorizing a bunch of "facts", and not learning to understand the system, you are absolutely correct. When you learn to think like those writing the search engine you will find that SEO really isn't a static checklist of things to do to rank well, it is a way to improve your site for all concerned.
Complaining about how your PR4 site is not doing well speaks volumes about what you are doing. A PR4 would not get you anywhere in most decent results. PR5 is the least you should ever have. You need more anchor text.
I think many searchers are not using google as much anymore as well. I know they still have lots of traffic but they have definately dropped off a lot.
its my opinion that the current G algo isn't doing its job. spam continues to dominate the serps month after month. and it's not getting any better, in fact it's my opinion that its actually getting worse.
time to change things up G. before Y! and MSN overtake you.
Sorry to disagree with most of your. I LOVE GOOGLE!
No hate mail please.
Remember, no matter where you go, there you are.
well all i can say is that in the 5 competitive cat's we manage sites in, the G algo makes NO sense.
its my opinion that the current G algo isn't doing its job. spam continues to dominate the serps month after month.
IMO, those ultra competitive categories are the ones that Google cares the least about. They are always going to have problems with those results precisely because they are so competitive. It is much more important for them to maintain their quality in the 99+% of searches that are not so competitive.
Spam does not "dominate the SERPs", spam dominates some SERPs. For the vast majority of general searches they are still the best in the business.
1. Choose a relevant keyword phrase. Forget single words as they are too competitive and usually not targetted enough
2. Build a useful page around this phrase
3. Put the keyword phrase in your title and in an h1 tag on the page
4. Don't use querystrings. Use only .htm or .html as your extension.
5. Get as many links with anchor text and/or surrounding text with this phrase as you can
6. Get as high a PageRank as you can. PR4 is not high. PR6 is good, PR7 is better, PR8 is awesome, PR9...good luck)
7. Repeat step 1.
Works like a charm, everytime.
No doubt some areas stink, and some are far better. No doubt some areas are examined more closely and many different algorithmic tweaks are compared. But overall Google has done an excellent job moving away from the awful all-anchor-text all-the-time algo of last summer.
I disagree sorry. By this statement you are saying your content is quality (which it may be). Thats like asking a class of children to grade their own papers.
At school we where frequently asked to do just that. Guess what happened: most of the better students had a tendency to rate themselves worse than their real marks - and the dummies always thought they deserved better ones.....
My problem is that I have worked very hard and done a lot of research to understand how it all works.
How Google works? No offense, but so what?
What works for your customer? You've talked about links and keywords and spamming competitors - but you haven't said anything about the content you have, or how you make sure you're responding to what your customers want. You mention having a bunch of products and links - but if all your site says is "buy our s*$&", then maybe that's where you should be focusing your attention.
There's a point that you seem to be missing:
When you do absolutely everything Google tells you to get good placement and it doesn't work, you can't help but think that they are even wrong. My keywords are in the title, description, keywords, text at the begginning of the page, links, and alt tags.
It's already been said - Google is not there to make sure you have good placement. Google is there to give people what they're looking for. As far as Google is concerned, that isn't you. But why is that?
My hazarded guess is that it lies in how you haven't mentioned anything about your content.
See, I love Google. I love how what they look for, tends to coincide with sites that actually provide something unique, sites that work for the customer. (No it's not perfect, but oh well.)
Example - For my own role, I work for a company with a 50+ sales force. They're our front line with customers, and I go up and chat with the sales staff every day. They pass on customer feedback on the site, as well as their own thoughts and suggestions. What they tell me is invaluable - and it's resulted in pages that do very well in Google, because they've been made not only good keywords, titles and metas, but because they help the customer accomplish what they sought to do.
If you want to improve ranking, first you ought to look at how you should be improving your site and improving how it helps your customers.
While I was doing this searching I was in [ some other place ] suffering from Diahreah and all I wanted was a place to stay when I got off the plane that had shuttle bus service to the airport. I became so frustrated with the results given to me by Google I decided I would just book a hotel at the hotel booking desk in the airport.
I wanted to book online. I'd book most of my trip online but I didn't want to deal with these heavily optimized sites, I was not feeling well and was looking forward to getting home. I probably paid more but it was just easier to compare hotels using the desk then through these sites that Google was serving up.
Food for thought.
[edited by: ciml at 9:34 am (utc) on July 10, 2004]
[edit reason] No specifics please [/edit]
Home page of Result #1 says...
"Conveniently connected by air-conditioned footbridge to [ some place ]ís international airport."
"A Virtual Tour of the Hotel"
Rates begin at "$155 USD"
Looks right on the mark to me.
[edited by: ciml at 9:36 am (utc) on July 10, 2004]
[edit reason] No specifics please. [/edit]