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One kind of complaint that you were alluding to is the situation where somebody has the top results say for donuts or croissants.
Then the next month, we change algorithm a little bit, and they drop out. Things sort of fluctuate, but we don't like [Web programmers] to manipulate our rankings. Probably a lot of you have had that experience where you do a search on Google, and some of your commercial interests have really shown up on top for one search that's not relevant.
In other cases, there might be 20 different croissant sites that are all hopefully in the results, and it so happens that the one that used to be number 1 is now number 11, and they, of course, get very unhappy. I point out first of all that at the same time, there are 10 other sites that all got listed and bumped up, and as a result, are getting more traffic and are happier. They are not the ones screaming for change. Furthermore, the biggest issue is that we decided it's more important for us to generate the best possible results for our users rather than preserve the stability of the businesses that evolve the search results. I hope you agree with that.
Interesting point of view, but certainly some points arguable.