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I'm assuming then this is why the SE's discourage cross-linking, recip linking and link farms, because it screws with their otherwise efficient algo.
But how could a search engine draw the line and objectively fault one domain admin vs another for simply creating multiple domains, say blue-widgets.com which talks about only blue widgets, red-widgets.com which does likewise for red ones, etc. and then link them all to one called widgets.com which in turn links back to each of them when that info is covered and call them a crosslinker or link farm?
I see Yahoo doing this with their shopping.yahoo.com, finance.yahoo.com, etc.
MSN does the same with autos.msn.com, careers.msn.com, etc.
and even Google does the same with groups.google.com, news.google.com
And yet none of them penalize or wipe themselves off the index for being link farms!
Where / HOW exactly do they draw the line?
If it is not totally objective doesn't this leave them open to major legal discrimiation issues? Yes you can state their "policy" which says we reserve the right to list who we want..." But, in the end they ALL claim N% of web browsers flow through our engine. With this type of collective near monopoly, (and if all of them are doing it, then collusion), isn't federal regulation in order?
Gee, I wonder what would happen if they all applied the same rules and refused to index that famous "white colored domicile".gov website (a PR9) because it constitutes a link farm with all those other .gov sites, which it's administrating head, ultimately funds and runs linking to and from each other. If they don't ban that one I can't see how they can possibly justify banning ANY others based on cross-linking.
If it is not totally objective doesn't this leave them open to major legal discrimiation issues?
Not in the U.S., where their opinion is protected by the First Amendment.
FWIW, SearchKing sued Google in federal court last year after receiving a penalty from Google, and the lawsuit was dismissed.
In any event, Google can solve the crosslinking problem without penalizing anyone: All it needs to do is remove any advantage that sites receive from crosslinking (or excessive crosslinking, with the definition of "excessive" being determined by Google). That's something that definitely needs to be done, to judge from some of the results in the current index.