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G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).
Can anyone tell me why this is important?
I understand that it is important to "receive links" from quality sites but what good does it do to link to them?
Thanks!
My 3 phrases are very competitive. I was top 10 pre florida, and now I am nowhere to be found..perhaps page 3-4 on Google.
Since yahoo made switch over to their own SE, I am now appearing in the top 2 serps for all 3 keyphrases on yahoo. I get the feeling that yahoo has their own algorithm similar to google's old ranking algorithm of pre-florida, but without all the penalty's. It seems to me yahoo has implemented their own pagerank system and ancor text rating. However, if I add a bunch of new outgoing links, who's to say my nice position on yahoo won't suddenly disappear simply because I'm linking out to new sites? Both engines control a ton of traffic, yet their ranking systems are night and day right now.
I don't know if I should take google guys advice in a previous thread which stated we should be optimizing for other engines, or if I should try to tinker with my site to help it on G without harming it on Yahoo.
any one else suffering from these issues?
>Amazon - aparently they don't link out much, but I did >find some in their help pages within a minute of going on >their site.Can't find them. I know their policy is not to link out.
>Ebay - just look at the home page. You can find lots of >other links out by just following around a few clicks.
Those are ads and security certificates...
>Dell - check their goverment pages.
1 for each state. So that resellers know who to contact to become a vendor. I stand corrected.
Spend some time digging through Amazon's help pages. Lots of links out in there.
Last I checked, links offsite to ads and security certs are still links offsite. Don't want people having any way to leave your site now do you?
And I found a lot more links from Dells goverment pages than just that. There are links to various government agencies and to veteran's organizations.
Your point is taken that many of these big sites do not link out all that freely, but those sites don't need google or other links to generate traffic for them either.
You don't necessarily have to push your customers out the links, but those links do demonstrate confidence to your customers. And if you do not have exactly what your customer wants, it demonstrates helpfulness.
Have you ever been in a real life business that did not have exactly what you wanted, and had someone send you to a competitor? Almost any auto parts store or lumberyard will do it. It leaves you with a good feeling towards that company.
>Don't confused this with PageRank - not the same thing
If page rank is about the page, not the site, why are outgoing links about the site and not the page?
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).
Seems to me this suggests there's some kind of algorithmic effect at play, irrespective of whether outgoing links are good or bad for visitors. Also in this thread is:
Googlebot uses your outbound links to see if you are the "leader" of your topics. If the outbound links from your site build a pattern of quality content it can help your ranking... How intricate and how in depth you tie your website to that web directly reflects into the serp positions you have.
Given that there's an important technical point here, it would have been helpful if someone had been able to give sourced evidence whether this is factually true or false. My own conjecture - based only on my personal experience - is that outgoing links don't have any significant effect either way. However, I certainly wouldn't put my personal experience forward as demonstrating a fact unless I could prove it.
[edited by: Patrick_Taylor at 10:24 am (utc) on Mar. 2, 2004]
The original question referred to Brett's article, which says:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).
Seems to me this suggests there's some kind of algorithmic effect at play, irrespective of whether outgoing links are good or bad for visitors. Also in this thread is:
Googlebot uses your outbound links to see if you are the "leader" of your topics. If the outbound links from your site build a pattern of quality content it can help your ranking... How intricate and how in depth you tie your website to that web directly reflects into the serp positions you have.
Given that there's an important technical point here, it would have been helpful if someone had been able to give sourced evidence whether this is factually true or false. My own conjecture - based only on my personal experience - is that outgoing links don't have any significant effect either way. However, I certainly wouldn't put my personal experience forward as demonstrating a fact unless I could prove it.
In your own website "if" one of your terms is "software" using links that read "software" to point to a page about "software" increases the relevancy of that page to the "keyword - software".
Practical application of this "outside" of your website -- if you consider that the "whole world wide web" as indexed by a search engine is one gigantic website that is interlinked, crosslinked, reciprocal linked etc. together - the same principle applies...
I doubt very much that Brett was referencing linking to the same site on ever page but more to linking to different recognized quality sites on each page (consistent with what that particular page in about) thus creating a hub effect, and by proxy an authority effect.
When I have been unable to get to the top of a serp with multiple inbound text links, PR, and all the other onpage strategies, one search term outbound text link to another high ranked site has been enough to tip the balance.
While giving people choice allows them to go, it also gives them the ability to make a decision and decide to stay. It can be said that with no choice, people don't choose you. And the Google toolbar is very close for another alternative url.
I'll just continue linking to google. that should allow for enough choice for anyone.
