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Keyword density is low on the list; text links in, page rank, position of keywords in title, and search phrase keyword proximity in the text are all much higher. The middle third of my page is dynamic according to the time of the day/week, yet my position for many competive phrases, including worldwide single word searches city/suburb/category is very constant, and improving due to the text links, pr etc. As long as you are very strong in all those other areas, and have a basic first paragraph of your site that never changes containing your keywords, my experience is that serps can be stable despite other wording changes.
Now if only I could get google to change [google.com...] I wouldnt be so disheartened for getting #1
He wants to improve his marketing techinque for his product. He has learned buzzwords, marketing stages and other techniques to increase sales. This would require rewording the whole page, but would improve his conversion rates. I dont think fearing the loss of the position should cripple him.
This would require rewording the whole page, but would improve his conversion rates.
I hear you. Sometimes change has to come and it's not in our power to stop it.
In my case I'm overseeing a website redesign. This is a corporate website and they need an up to date corporate look- I agree with them one hundred percent. I'm fairly confident we'll come out of it fine. I pop my head into the war room every once in awhile and grumble about adding more text. Not much else for me to do when the snowball gets rolling and the avalanche is near.
He wants to improve his marketing techinque for his product. He has learned buzzwords, marketing stages and other techniques to increase sales.
How about changing a few of the graphics on the home page to incorporate the new buzzwords, then expand on them in depth on secondary pages. To play really safe leave the image size and ALT tags unchanged.
When you're number one everyone below is trying to get your spot. To not change leaves you defenseless until it's too late. Once you start to slip these days, you slip fast.
I would recommend dynamic content and occassional rewording over a complete rewrite.
Getting to number one is half the battle, the other half is staying there.
Provided you don't cloak for too long, I would be very surprised if anyone noticed given that the nature of the content will, presumably, remain unchanged.
You might add some content and a link to more content for kw2 and the serp for kw1 may remain unchanged provided the page itself remains very similiar. It would actually be a good idea to plan for a space to introduce new products as needed. I like to keep in mind the website is a user tool to find information about your products, if they can't do that it is not a success no matter your serps. But that's just me.
Cloaking = Spamming
Cloaking is a tool like any other. There are many legit reasons why cloaking might be used (but, perhaps, this is not one of them).
I take the view that if users find a site to be relevant to their searches, then it is not spam. If I'm looking for information on polkerdot widgets, I don't care what sort of SEO was used by a site in order to be found provided the site is relevant and useful, etc.
As long as you still include your target keywords a few times you'll be fine. I have #1 rankings for very competive keyphrases that don't appear more then once on my page - just my links.
Don't be soo paranoid.
Basically, it sounds like you're trying for adding more calls to action and adding buzzwords may possibly not even have an effect on rankings.
Instead try to build keyword reach and theme related content. This should be a long term benefit for your online business.
P>S> I wouldn't make too many changes to my home page template, I would not change the entire content at one time and I would not optimize the content or the template again and again.