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Can a competitor hurt your site?

A subtle difference in Google's wording.

         

salmo

7:06 am on Jan 15, 2004 (gmt 0)

10+ Year Member



Google has always stated that a competitor can't hurt another's rankings (I think) but I notice a subtle difference in their wording on the subject. Instead of saying "There is nothing a competitor can do to harm your ranking ..." they now say "There is almost nothing a competitor can do to harm your ranking ...". The "almost" is quite an important distinction I think.

If I go to the doctor and he or she tells me that there is nothing wrong with me, that is very different to them telling me that there is "almost" nothing wrong. I would become quite alarmed should I be told the latter.

Google Facts & Fiction: www.google.com/webmasters/facts.html

Yidaki

9:13 am on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nothing new. There are returning discussions about that iussue.

Google Facts & Fiction ambiguity [webmasterworld.com] - Jan 6, 2003
"...almost nothing a competitors can do to harm..."

You won't hear a definate answer neither from Google nor from any member here. Take the almost as a fact. Although the wording almost is somehow vague it's also a pretty clear statement otoh.

(If ya wanna read past discussions and build your own opinion about that issue, just do a site search for almost nothing a competitor can do [google.com].)


Btw: There are cases where your doctor might say "there is almost nothing that can make your therapy fail". Doh!

glitterball

9:17 am on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month


Just to clarify exactly what google used to say:
http://web.archive.org/web/20010701053315/http://www.google.com/webmasters/facts.html

Dugger

1:29 pm on Jan 15, 2004 (gmt 0)

10+ Year Member



Sure a competitor can hurt your site. All they have to do is frame it using the same title and tags in the frame controller page and they will replace you in the index - if that doesn't hurt I don't know what does!

elklabone

4:31 pm on Jan 15, 2004 (gmt 0)

10+ Year Member



We have a competitor who has been submitting our site to FFA link pages for quite some time now... a couple of months.

A lot of these are flagged with his IP address, but he was dumb enough to use my email address as the website email, so I get a copy of all of the submissions.

The direct result of this is that we're getting tons of emails from these FFA sites.

I always figured that this couldn't actually hurt us, but since we're on the topic:

1.) Could this hurt us?

2.) What could I do to stop him?

I could probably turn him in to his ISP, but that would only be a temporary inconvenience... it wouldn't actually prevent him from doing this in the future.

BigDave

5:17 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Of course a competitor can hurt your site. Just pay all the sites that link to you to drop your link and link to them.

There a a lot of ways that they can hurt you, but most are not simple or reasonable. That is why they changed the wording.

satanclaus

5:24 pm on Jan 15, 2004 (gmt 0)




1.) Could this hurt us?

2.) What could I do to stop him?

I seriously doubt that sort of tactic will harm you in any way. It should simply be ignored by Google. As for stopping them; there is probably not much you could do but if you could track them down in some way get them on the phone.

DVDBurning

6:11 pm on Jan 15, 2004 (gmt 0)

10+ Year Member



I agree with Dugger. I had a recent experience where a "competitor" copied my entire site to his domain. I shut him down 3 times, by contacting the hosting company, and by contacting him directly. Due to his other spamming tactics, he appeared higher in the SERPs, with identical titles and descriptions, for every possible search term. My pagerank dropped from 6 to 3 on the home page... probably due to a "duplicate page" penalty applied to my pages... which are the originals, not the duplicates.

Believe it or not, I found this week that he had repeated the trick on another of his domains! My PR is still suffering. I shut him down again, but this is getting old.

This other webmaster is a competitor for similar search terms.. I don't even sell anything, so I am not really competing with this Internet scam artist, who sells freeware for $40 a pop.

I'm going to have to sue this guy in Federal Court in order to really shut down these tactics. As I put this site together as more of a hobby than a business, I don't have the funds to lay out... but I will anyway on principle. The other side of the coin is that unless you copyright your work prior to the infringement, you can only sue for actual damages, and not statutory damages... so copyright your content webmasters! And what are the actual damages to a hobby / informational website? There is no loss of revenue (you can't get less than zero). The good news is that domains are considered real property. Since this guy is using the domain in bad faith, I should be able to win his domains in a judgement.

Can a competitor hurt your site? Definitely. Defensive measures are highly recommended.

rfgdxm1

9:07 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Of course a competitor can hurt your site. Just pay all the sites that link to you to drop your link and link to them.

Good point. What Google actually states is:

"Fact: There is almost nothing a competitor can do to harm your ranking or have your site removed from our index. Your rank and your inclusion are dependent on factors under your control as a webmaster, including content choices and site design."

By paying webmasters who link to a competitor's site to drop that link, and add a link to theirs, this could very well harm the rankings of the competing site. And it wouldn't necessarily mean doing this with all sites that link to a competitor. Imagine a hypothetical commercial site that gets most of it PR because they happen to have got lucky by having a couple amateur sites with high PR linking to them unsolicited. Perhaps they had bought the product, liked it, and mentioned it on their site with a link to the seller. With a sufficient amount of money, a competitor likely could get them to change those links. The net effect of this would be that a competitor hurt the site's ranking on Google. The way Google before stated there was "nothing" a competitor could do to harm a site's ranking was factually wrong.

Another thing just occurred to me. Imagine a site that sells the not-so-competitive shiny blue widgets. They currently are #1 on Google for "shiny blue widgets". Now, imagine that I enter the market for shiny blue widgets, and I buy a large number of links on high PR pages with the anchor text "shiny blue widgets". This causes my competition to now rank #2, behind my site in the #1 spot. By knowing SEO tricks to manipulate Google, and with a fat checkbook, I harmed my competition by pushing them down in the SERPs. Some could argue that I just out-competed them, but the site now in #2 might just see this as me using trickery with Google.

[edited by: rfgdxm1 at 9:08 pm (utc) on Jan. 15, 2004]