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I have now completely dissapeared.
Went from #4 to #90, and now to nowhere in the top 400 (I gave up after that).
My keyword string is plural i.e. widgets. I have just noticed (completely by accident) that if I type widget that the top 10 is identical to pre-florida, and I am fourth again.
Anyone else get this, and what if any is the relevance?
That in mid november to late december, when someone searched for 'location wedding', equal weight was given to the appearance of wedding or weddings within the page.
Now it seems when someone searches for 'location wedding', the appearance of 'wedding' is given more weight than 'weddings' although the stemming is still present.
However, I just did a search with my main two word keyword with an s at the end of the second part of the keyword phrase and I am at number one with google! Then I did a search with an s at the end of the first part of my keyword phrase and I am at number one too! I do not understand this at all. Can someone please explain the rationale of this to me. Does this make any sense at all? Thank you. Is there anything that I can do about this?
I suspect it is because the word 'widget' is incorporated in the word 'widgets' but not vice-versa. Strange as it may sound if there were some sort of OOP then 'widget' would be hit harder than 'widgets'.
Is there anything that we can do about this? Thanks
1. Although Google matches both singular and plural, it seems to put more weight on the variation used in the search term, so the rankings are different for singular and plural search terms.
2. Occasionally for a particular search term, stemming kicks in for one veriation but not the other. e.g. singular matches plural, but plural does not match singular. This is Google just getting it wrong! I have also seen Google going badly wrong with other word variations, like matching Win and Winning in a search for Wine! A case of slurring its words after too much Christmas booze?
3. Sometimes the "Florida algo" or "new algo" kicks in for one word variation but the "old algo" kicks in for the other variation. In this case you get very different results for singular and plural!
Also Google uses some semantics and matches different word variations for the same word in different contexts. I think GG quoted an example of Bushes not matching Bush in a search for George Bush.
Oh wonderful, I just checked and now I've dropped another 100 spots. I am at 375. That happened over night.