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ALT tag in IMG

Seems to me it's fully considered in ranking.

         

dirkz

3:00 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A couple of minutes ago I witnessed Google updating my pages in real time. A minute ago it was the x-mas eve version, suddenly the version from yesterday. I was just looking if my competitors are updating their pages and noticed the change.

I looked closer at the text Google provided for the page, and it looked weird. Too many repetitions. I looked into my sourcecode, and I couldn't find one of the phrases Google presented. Then I looked at my template, and I saw the phrase in the ALT tag!

If Google deems the ALT content as important enough to present to the surfer, it must be surely considered as on-page factor when determining ranking.

Any thoughts or similar experiences?

doc_z

6:09 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The ALT text (of linked images) is shown in the snippet and taken into account for ranking for a long time.

AthlonInside

7:11 pm on Dec 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Definitely! Just that I am not sure if the image size does limit. Such as if ALT in a small 10x10 image.

dirkz

9:23 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Definitely! Just that I am not sure if the image size does limit. Such as if ALT in a small 10x10 image.

Hehe. Disallow Googlebot /images :)

antrat

9:39 am on Jan 2, 2004 (gmt 0)



If Google deems the ALT content as important enough to present to the surfer, it must be surely considered as on-page factor when determining ranking.

It is *likley*, but how much weight is given is not known.

Bobby

9:41 am on Jan 2, 2004 (gmt 0)

10+ Year Member



Disallow Googlebot /images

But make sure you remove the width="5" heights="5" from the html that does get spidered.

Oops...

pendanticist

10:12 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Food for Thought: Are you sure those ALT tags are NOT for software applications like Jaws (et., al.) which read ALT tags for the visually impared? <- Rhetorical Question.

If the image tags read like a concise sentence describing the image (and you can get away from the repetative phrases for a minute), there is the off-chance those ALT tags could qualify for that type of software and be quite normal.

[edited by: pendanticist at 10:34 am (utc) on Jan. 2, 2004]

dirkz

10:31 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> But make sure you remove the width="5" heights="5" from the html that does get spidered.

yes, you should :)

dirkz

10:37 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Are you sure those ALT tags are NOT for software applications like Jaws (et., al.) which read ALT tags for the visually impared?

Of course they are, and I'm not talking about keyword stuffing. Just that it can pay off to use them with care.

MHes

10:41 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi

Are the images links?

I know in the past all alt was read but I read here that alt was now only read if the image was a link.

dirkz

11:36 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Are the images links?

Yes. thanks for the point.

pendanticist

11:37 am on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Just that it can pay off to use them with care.

Sorry, but I don't see that in your initial post. :)

Could you elaborate on this "template" thing and how you did not know the tags in question were present?

glengara

12:35 pm on Jan 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seems to me these days Alt text might help the linking rather than the linked-to page, IOW it brings no benefit to the link itself.
Could have sworn I learned Alt text for image links was treated not unlike link text, but there you go......

dirkz

9:31 am on Jan 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> Could you elaborate on this "template" thing and how you did not know the tags in question were present?

Of course :) My content and the look (view) are completely separated. I change them independently from each other.

Btw, by "too many repetitions" I mean 3 occurrences.

Template:
<html>
<div class="navigation">
<a href="order.html">
<img src="blub.jpg" alt="order widget"/>
</a>
</div>
<div class="content">
$page.content
</div>
</html>

Page src:
<xml>
<page>
<content>
Welcome to Widget Outlet! Our widgets are the best of the world.
</content>
</page>
</xml>