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I keep hearing about Yahoo dumping Google in major press articles but I see no evidence of it. Funny,you never hear these press people retracting their statements that "Yahoo will be dumping Google in a few weeks..." They're the worst of the lot. I doubt that they have any actual facts to support their asinine claims. They're no more than cheap sensationalists and propagandists.
I haven't heard of AOL buying a search engine.
I read an article somewhere in WebmasterWorld that AOL had bought a multimedia search engine...
The problem I see with Yahoo using Google: why should people bother with Yahoo when they can use Google instead? Everyone already knows about Google. And, Google has been known at times to have less than stellar SERPs, and people could go to Yahoo when they had a problem with Google. Yahoo also has the option of Alltheweb. Alltheweb SERPs look fairly good to me. Yahoo may also be using the people they employ from Alltheweb to improve Ink performance.
Yahoo have publicly stated that it believes Inktomi to be the best search engine and that it intends to utilize that technology in the future.
About 10 months ago the CEO of Yahoo Germany was interviewed and said that they would be switching to Inktomi by the end of the summer (2003 summer we all assumed).
I don't think you can blame the press here, it is Yahoo who are dragging their feet.
Yahoo Brazil is today using Inktomi results with a bit of Brazilian bias. Yahoo Canada was using Inktomi results, but I see Google back there now. Yahoo.com seems to use Inktomi results for certain IP addresses, haven't seen the results myself but my visitor logs show them for a tiny percentage of Yahoo users so someone somewhere is getting them today.
My guess is that Yahoo was exaggerating about thinking Ink was the best search engine. I suspect they kept Google longer trying to improve Ink SERPs.
[edited by: rfgdxm1 at 4:20 am (utc) on Dec. 30, 2003]
One other possibilty might be that Yahoo have no intention of dumping Google, yet they bought those engines for one main reason (with a couple of smaller reasons). The biggest reason being that the next time they sit at a negotiation table with Google, both parties will know that Yahoo! doesn't HAVE to stick with Google.. So how will google try and persuade them? With money, and a lot of it. Not give them cash, but DEEPLY discount them..
Google do need their logo on Yahoo, so in order to keep it they'll both charge them a lot less for the results AND give them an even higher revenue share on the adwords served, all the time, what are they doing on the side? why serving ads through AltaVista, Inktomi & AllTheWeb, using those engines as separate ventures, but just be having them they put serious intimidation Google's way :):)
Just a thought...
That occurred to me as well. I heard rumors at SES that Y! would flip the INK switch in January, but I think they are bluffing. I am ok in both, so it doesnt really matter to me, but I dont see how it benefits Y! at the moment to switch, unless they fear Google will invade their turf as a portal.
yes, it is fact. Yahoo has acquired Inktomi & Overture and has dumped Google.
MSN is in the process of developing their own search engine technolgy and its new operating system, due in 2006.
According to Fortune, AOL, eBay, and Amazon are also drawing battle plans.
There is a very informative and quite detailed
article about Google adn the various search engines
in the Dec. 8, 2003 Fortune magazine. (You can probably get this magazine at a Barnes & Noble).
I am a Fortune subscriber. They aren't the Gospel and can only report what people tell them. It is a fairly decent article though it focuses mostly on the upcoming IPO.