Forum Moderators: open

Message Too Old, No Replies

BBC Journalist and his Google Addiction

         

esllou

3:12 pm on Dec 19, 2003 (gmt 0)

2oddSox

11:44 pm on Dec 21, 2003 (gmt 0)

10+ Year Member



Sid, I use it now along with a number of other engines, some of which I didn't even know about until I came upon WW. I use it along with those other engines to achieve an end result - and it's the end result that counts. Many moons ago I could achieve that result using Google alone. Not anymore. I don't go in for the design, the name, the logo, or the 'coolness' factor. In fact, I don't think I've ever described a corporate entity as being 'cool' in my entire life. I'm kinda boring that way.

2odd...

(BTW, how's the cricket going - is it gonna be rained off again? ;)

jmccormac

11:46 pm on Dec 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



quotations:
Google may be very close to their second major disruptive event which Malcolm Gladwell calls "The Tipping Point" in his book of the same name.

I would agree with this and the risks for Google are higher because of the interconnected environment that Google operates in. With a typical real world business, there has to be a lot of person to person communication to achieve the kind of tipping that Google first experienced. The necessary elements such as the super salesman to sell the idea and the super connector to tell the potential users are all there with in easy reach.

This second event may well turn it all back and an epidemic in reverse may cause millions of people to be "cured" of their Google Addiction within a very short time frame.
It could take some time for this to happen but an alternative second event could be the actual entry into the market of a significant search player such as Microsoft. And Microsoft always takes advantage of an competitor's weaknesses.

Regards...jmcc

scoobontour

12:40 am on Dec 22, 2003 (gmt 0)

10+ Year Member



What I don't understand is the attitude of many to the supposed well-being and long term future of google. Unless you work for google you have no shares or stakes in the company, so therefore our primary goal is to get good results in a search engine that are fair and reliable.
If google can't manage that, somebody else will come along and provide them. It might take months or even a year for a competitor to arrive, but one will. Its inevitable.

Those which sing the praises of google too highly remind me of the analysts and insiders pushing all crazy tech stocks during the boom, and most for google probably are in the marketing department of google gearing up for the IPO.

If you are an SEO or you own a website you of course want your results to appear in google, but there will always be a way of spinning the results in your favour (paid or otherwise), and your time may come again.
Play by the unwritten rules and you get results is the normal theory but the trouble with google at the monent is they may well not be playing by the rules themselves.

But google may well have had its time so lets please stop the google brown nosing. It serves nobody but the merchant banks pushing for the big one.

At least the BBC article shows a beginning of a main stream break from the idealised 'GOD' image that google has carefully created (due to amazingly great marketing). That can only be good. We need competitors in search, 1 company running 80% of results one way or another is not good for anybody. Its normally called a monopoly, in most businesses they are not allowed.

4eyes

1:53 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Or, as time goes by, people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better

How long might we have to wait GG?

sidyadav

2:53 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How long might we have to wait GG?

I'm guessing when the "New MSN search" hits the net, and Google gets a shocker!

The same as when ATW reached the index of 3,151,743,117 docs, and Google was still on 3,083,324,652, it got Google to update their index page.

Sid

buckworks

3:24 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



In the last two or three years more SEO efforts have been aimed at Google than any other SE, and there are zillions and zillions of pages out there trying very hard to hit the sweet spot of whatever the webmaster understands about Google's algorithm (or thinks s/he does!). Few of us have paid similar attention to other search engines or made pages accordingly.

So, I gotta ask, are the other SEs actually better than Google these days, or is it just easier for them to produce good results because webmasters haven't yet dished up so much tuned-for-them crud that they have to wade through?

pele

3:46 am on Dec 22, 2003 (gmt 0)

10+ Year Member



Or, as time goes by, people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better. :)

Hi GoogleGuy,
People won't notice if they aren't using it any longer. The only time I use Google now is to backtrack on my stats and see how people are finding me through them.

john316

3:57 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>So, I gotta ask, are the other SEs actually better than Google these days

Yes.

Every full scale crawler encounters a percentage of spam, most still have the ability to identify and filter it without continual solicitation of spam reports. The reliance on outside input to manually repair indexes indicates technical inferiority.

It's also offensive to accuse the many thousands of professional webmasters who have well designed, useful web sites that they are somehow "bad" because google has put commercial concerns ahead of "relevance".

>infrastructure and algorithm improvements that will make search even better.

err..no thanks, bought that line one time too many.

buckworks

5:43 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Every full scale crawler encounters a percentage of spam

That's true, but it misses my point about whose algo that spam is tuned to. I'd submit that (regardless of quality) the sheer number of pages trying to please/game Google's algo in some fashion is much greater than the number taking aim at any other SE. Other SEs have been protected from that by their own insignificance.

When Altavista was king, it eventually had enough spam problems to push the door wide open for a new player. For a while now it hasn't been worthwhile to invest much effort into deducing Altavista's algo. They're producing pretty good results at the moment. Co-incidence? Not entirely ....

It's also offensive to accuse the many thousands of professional webmasters who have well designed, useful web sites that they are somehow "bad"

I hope you didn't read that into my comments, because that's not what I said. I DO mean that the sheer number of pages aimed at Google's algo is going to cause problems that other SEs simply don't face at the moment. Yes, other SEs wade through the same pages, but it's not their algo that's being targeted so it's easier for them to dodge the crap without hurting any innocent bystanders.

I sometimes chat with a woman who has several websites comprising over a million pages, most of them machine-generated with affiliate merchant datafeeds. Many of those pages are near-duplicates of what other affiliates produce with the same datafeeds. In many cases, the page templates and site link structures have been set up to take aim at Google's algo rather than anyone else's. If some pages happen to hit someone else's sweet spot it's just chance.

I think that at the moment, comparing Google to any other SE is like comparing two marathon runners, one of whom is stuck with carrying a forty-pound pack. Their finish times won't necessarily prove which is the "better" runner.

BallochBD

8:50 am on Dec 22, 2003 (gmt 0)

10+ Year Member



>Besides, BBC are like snails compared to Google!

Yes, and just watch how quickly Google's popularity decreases if they don't get their act together and stop playing God. What many of you who are critical of the BBC article forget is that the BBC and other media are very powerful. Joe Public listens to them not to announcements from Google (or what is written here on WW). If the media turn on Google it's curtains for them. I would also echo the sentiment regarding Google's omnipotence in the search engine world. It's time their share was reduced for the good of us all.

Oh and BTW, I am finding that their recent search results are as much good as a chocolate fireguard. This is the most disappointing thing - Google is just not working properly and I am saying this from the position of having just got my KW back to the top. My concern is that it is now surrounded by irrelevant results that I believe will eventually chase the punters away from my site.

Methinks that the BBC will still be here when Google has gone the way of so many of its previous competitors. But then the BBC is advertising free :->

buckworks

9:39 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



But then the BBC is advertising free

Your tax dollars at work!

No matter what media firestorms might come and go, Google won't be in serious trouble until the hundreds of thousands of sites that link to it start replacing those links with something else.

Generic Google-bashing will have little practical effect on Joe Surfer unless someone also makes Joe aware of other SEs that he could try. Without that, all the bashing will do is make him feel uneasy without knowing what to do about it.

IITian

10:23 am on Dec 22, 2003 (gmt 0)

10+ Year Member



Google won't be in serious trouble until the hundreds of thousands of sites that link to it start replacing those links with something else.

What if, Microsoft starts offering gifts to do that?

superscript

10:36 am on Dec 22, 2003 (gmt 0)



Besides, BBC are like snails compared to Google

I don't get this - I've heard they've got a very nice little website ;)

esllou

10:41 am on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> your tax dollars at work!

Not necessarily. UK residents do pay a licence fee and get, in return, a news and information service that is, without a shadow of doubt, the best in the world. But the beeb now makes most of its money from overseas sales of programmes like "Weakest Link" and "Walking with Dinosaurs" and hundreds of others.

I used to use CNN for my daily news and current affairs surfing alongside the beeb, but dropped it when the advertising just got too in-my-face. I think the bbc must be the last site of its size to be ad-free and, being the bbc, you know it will always remain so. And yes, it will still be there when people are asking "goggle, giggle...what was the name of that search engine we used to use when the internet started out?"

Well, I posted this topic and had the byline nicely altered by admin. The original byline was something more in tune with what 90% of thread contributors have picked up on: not that the journo has a google addiction but the fact that it is fading and fading fast and fading fast for a reason. That particular column is not meant to be hi-tech or in direct competition with this great site. It is meant to be easily digestible net news for joe public. Therefore the message it carries, carries far....certainly further than anything posted here for a webmaster audience.

I don't worry overly though. As someone else said a few messages ago, our concern for the wellbeing of google is a little odd. We like it because it delivers/ed good results but if it stops doing so, as sure as eggs is eggs, ATW or MSN will come along and do the same and we can SEO for them then. Us siteowners are not about to disappear.

scoobontour

10:58 am on Dec 22, 2003 (gmt 0)

10+ Year Member



Curiously of course, sites like the one your reading one do good business from google being the primary source, they even have a 'representative' of google popping up now and again.
Certainly not in their interests for google to lose popularity.

But as I said before, there should be no real logical reason why people continue to want google to succeed (nobody owns shares and only google people have options, unless of course you are marketing departments of said company or banks leading the IPO)

So what is the alterative, well unfortunately there isn't a full facing competitor, but there will be for certain. In the meantime, google itself will do the damage to itself by its results and more blantant commercialism, and we can struggle to get our sites ranked. Fortunately most of mine were uneffected (they didn't rank anyway!).

Happy holidays to all, and relax its only a search engine.

mquarles

2:19 pm on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



At least they are always looking to improve their algorithm and TRY to make it better for both the public, advertisers and webmasters.

That kind of argument works well in academia, but in the real world results are all that count ("Well, Mr. Landlord, I know I don't have my rent, but I tried really hard to find a job this month."). Google has some time to get better, but it's measured in months, not years.

So, I gotta ask, are the other SEs actually better than Google these days, or is it just easier for them to produce good results because webmasters haven't yet dished up so much tuned-for-them crud that they have to wade through?

I tend to think the latter, but that's what you have to deal with when you're #1. Nobody is out there trying to hack my web sites like they are Microsoft's, the FBI, etc. So the fact that I've never been hacked doesn't make me better at security, but it still makes me never been hacked (even if the reason is that I'm not worth hacking).

I think that at the moment, comparing Google to any other SE is like comparing two marathon runners, one of whom is stuck with carrying a forty-pound pack. Their finish times won't necessarily prove which is the "better" runner.

The finish times, or quality of the results, is all that matters though. Which runner would win if they weighed the same is irrelevant, because they don't. Right now Google is the "800 pound gorilla" and that's a lot of weight to carry through a marathon.

Or, as time goes by, people may find that this whole time we've been working on infrastructure and algorithm improvements that will make search even better. :)

I hope so. Just don't take too long. :)

MQ

stuwad

2:42 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



Now that people consider Google 'corporate' they aren't so cool, and so better be good..The IPO will destroy them completely IMHO, as they become another faceless corporation with one aim- make as much money as possible.

I would like to see Sergey and Co resist the temptation to get extremely rich and set it up as a not-for-profit company whose aims are simply to make peoples lives on the net easier.

But alas, not many people are that cool.

stu

Jakpot

3:55 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



Just wondering if Google has to many bright people (200+ PhDs) trying to stir the pot. Do other SEs have this level and amount of talent that have to be kept "busy"?

john316

4:23 pm on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Just wondering if Google has to many bright people (200+ PhDs)

As a company google is beginning to look like an idiot savant. If you were trying to make sense of the information that comprises the WWW, you might want to bring in a broader base of wisdom.

AI is a distant gleam in the technocrats eye, why not put the pipe dream away and hire RW (real wisdom). Simply coming up with new ways to sort a few billion documents is not a very compelling business direction.

Anyone over 40 working at google? How about 50? 60? 80?

BallochBD

4:27 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



>Generic Google-bashing will have little practical effect on Joe Surfer unless someone also makes Joe aware of other SEs that he could try. Without that, all the bashing will do is make him feel uneasy without knowing what to do about it.

Don't you see that that was the point I was making? If media channels like the BBC start bashing Google this WILL have an effect because Joe Public WILL be made aware.

buckworks

6:34 pm on Dec 22, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The BBC article didn't actually suggest any other SEs for Joe Surfer to try. An article saying "[Some other SE's URL] is cool, check it out" would have more effect on Joe's search behaviour. That doesn't even require any bashing.

What if, Microsoft starts offering gifts to do that?

That would be a serious challenge. But MS would have to be very, very careful how they went about it. I can just hear the lawyers sharpening their knives, especially the one called "tortious interference".

So the fact that I've never been hacked doesn't make me better at security, but it still makes me never been hacked (even if the reason is that I'm not worth hacking).

Yes. It's valid for you to say you've never been hacked. But you can't extrapolate from that to make claims about your security expertise without a LOT more supporting evidence.

Likewise, it's valid to say that some other SE delivered more useful results for your queries, but making pronouncements about the quality of the engine itself is another matter.

In journalism classes we were taught to be keenly conscious of the difference between describing behaviour or results, and ascribing motivation or making value judgements.

Compare:
Bob is yelling and shaking his fists.
Bob is very angry.
Bob is the town's grumpiest man.

[What really happened was that a bee flew down Bob's shirt.]

quotations

7:00 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



One of the things which helped Google gain mindshare back in the beginning was their original affiliate program which paid webmasters $0.02 per search for hosting a Google search box on their site.

The fact that the searches actually returned relevant results kept people coming back and tons of media stories helped a lot.

The MSN people will very likely try something similar and they will have plenty of money to hand out. As long as the search results are as good as or better than Google (not an easy task) then they certainly have the money and the marketing muscle to buy that mindshare back.

The Microsoft team which handles UGR is actually called the Mindshare Team. They know how to play that game and they don't like to lose.

exmoorbeast

8:58 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



Perhaps Bill's comments were taken out of context. He in no way represents the views of the BBC. Bill writes part time and like many other UK journalists is probably writing about Google because it's en vogue. I'm afraid that there are too many SEOs that have become journalists over night, since they are often the only ones capable of writing about Google's anatomy. Hence the bad press Google got in Media week in the last few weeks. So it's either people like Bill, that are bored, or marketeers that have been bombed. Don't believe all you read in the press!

Having said all that I notice that the BBC seems to return strange results. They used to use Google and I can't really work it out? Is this inktomi with Geo targeting? In that case they only used Google for 12 months? I wonder why?

TravelMan

9:31 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



Interesting words from GG there.

Is this the first tacit admission that the new G isn't quite what it was trumpeted up to be?

Many people, this journalist included, seem to be of the view that the baby has been thrown out with the bath water. Is GG implying that the baby has yet to land, or that there's someone waiting at the bottom ready to catch it?

Whatever the position, someone needs to accept that you just can't tear up a working model and replace it with something inferior - people will notice and vote accordingly.

IMHO :)

percentages

10:03 pm on Dec 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>I notice that the BBC seems to return strange results. They used to use Google and I can't really work it out?

I believe the BBC purchased the Google Search Technology backend and database from Google in 2002 and then enhanced it to suit their own needs.

Then in Spring 2003 they switched to Ink results. But they don't seem to be Inktomi results from the US or the UK. msn.co.uk and msn.com produce different Ink results to these. I guess it is some filtered form of the Ink database.

exmoorbeast

11:53 pm on Dec 22, 2003 (gmt 0)

10+ Year Member



Thanks, that's what it appears. The results definately back that up - for me anyway. I have also seen a paid inclusion that offers....

Worldwide inclusion in 72 hours to all the Inktomi search partners through inktomi paid inclusion - including MSN, Hotbot, BBCi, E-spotting and Overture.

I suppose this is quite a good way to monitor pure Inktomi results.

nakulgoyal

7:43 am on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I use that as well and it works pretty good for me. But as of now, Google is the BOSS. Everybody knows..........! And now see Froogle coming in everywhere.

mquarles

1:10 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Many people, this journalist included, seem to be of the view that the baby has been thrown out with the bath water. Is GG implying that the baby has yet to land, or that there's someone waiting at the bottom ready to catch it?

I think he's simply saying that the baby took a poopy in the tub (s.e. spam) and they had to take him out while they put new bath water in that has some built-in disinfectant. If we look at the tub while they're putting the new water in, we might think the baby got thrown out, but actually he's being held in someone's arms while the tub is refilled with the new water.

Perhaps they need a little more water pressure, but he is saying it's filling up over the next few months.

MQ

TravelMan

2:15 pm on Dec 23, 2003 (gmt 0)

10+ Year Member



Perhaps they need a little more water pressure, but he is saying it's filling up over the next few months.


(Like the analogy of the poopy water <grin>)

Lets just hope that the people standing around waiting for the bath to fill, don't get bored and go look for another.

Rumour has it, that Yink has a hot tub full of rubber duckies and other useful toys ready and waiting...

Hissingsid

3:09 pm on Dec 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If we look at the tub while they're putting the new water in, we might think the baby got thrown out, but actually he's being held in someone's arms while the tub is refilled with the new water.

Hi,

I love the analogy. The problem is the guy given the job (no pun intended) of fishing out the poop has no sense of sight or smell. So he's splashing around in the water making one hell of a mess.

I really want to believe the optimists who say just wait a while and it will all go back to how it was before.

Ah hum!

Sid

This 64 message thread spans 3 pages: 64