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Although it was noted early on in Florida, the fact that Google prefers to use an older database for major algo changes seems to have been forgotten by some who got hammered. The freshdeepbot has been out and about... the rolling update continues to roll and some of you might see the effect kicking in now.
Good luck everyone.
At the same time, it does look like some sites that didn't deserve to get lost are being found. If they are looked on as "fresh", and thus only ranking via anchor text factors, then it could make sense to see sites that were ranked #5 now ranked at #8 or so.
Dont know if there is an answer, but either way it still points to flaws with google and the problem they have defining relevance. Florida seemed to be an attempt to do so with stemming in lieu of PageRank, but that had less than perfect results.
Also, as I said above, fresh sites don't have all the ways to measure them that older sites do. So some sites get in at a "fresh" cycle, based on the limited appeal of their anchor text -- perhaps even with Google giving them "the benefit of the doubt" in thinking they will be full-blooded sites. But when the full/major updates come, these sites get dumped because they have nothing else going for them, no quality links, etc.
These days we get more "fresh" additions, and less full updates, so trash hangs around longer.
ww2 and 3 are moving, but is it a "turn the knob back" thing or a "time to get the rest" thing?
Time will tell!
I think it's a retreat from a Florida screw up that Google realized right off the bat. It's been about 20 days since Florida, I'm guessing this has to be one of the closest following updates in the history of the Google "traditional" updates.
I just tried a phrase on the -dc datacenter. This phrase is a phrase that I have on every page of my site, and it is somewhat unique.
The SERPS that came back had the page that the phrase points to as the number one result.
I expected to see my homepage, or some other page of my site, listed within the SERPS, with the phrase highlighted.
Instead, the destination page was displayed, and the destination page does not have the phrase on it.
Do you think this means anything?
It means anchor text still is the key thing.
A page doesn't need to have the words on it to rank well for it. If you put links with the link text of "abdtdrsre" on ten pages and pointed them at an eleventh page, the eleventh page would very likely be the one that would be returned as the main result for an abdtdrsre search.