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I didn't say they were of any use! I don't use meta descriptions or keywords at all. They're a waste of bandwidth and I've not had any problems with SEO in google.
Some folks have been saying that the page title is becoming a less salient factor. If this is true, other factors may surface as more significant.
I personally believe that the nature of a page *as a referer* is evaluated differently than its nature *as a term contender*... owing to the idea that the google index is a conglomeration of personal recommendations. mary, who is liked by peter, would probably be dug by paul, owing to certain elements of the peter-paul kinship. i believe that meta tags are considered a strong indicator of the nature of a referer. this is sloppy advice without proof, but it certainly is testable.
They're a waste of bandwidth
You are kidding....................aren't you?
Not at all. I don't use description or keyword tags at all. Haven't for a couple of years now. I'm happily sitting at number 1 position in most engines for a number of competetive keywords. These are mainly international football (soccer) players and managers.
These are mainly international football (soccer) players and managers.
That doesn't sound like a difficult keyphrase challenge.
Never tell SEO people about your easy search targets- they may decide that what they're doing is too hard. Then, sadly, they will rob you of all your fantasy sports wealth.
If the average number of backlinks for the top five sites for your keyphrase is less than, say, 20, and you're making money don't need to worry about covering all the bases... then... shhh...