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google and MSN

     
2:49 pm on Oct 13, 2003 (gmt 0)

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My site appears strongly in google but seems almost non existant in MSN. I hope this isn't too broad but are there any suggestions that members have for me? If you need any clarification please post.
3:20 pm on Oct 13, 2003 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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break out the credit card and head to PositionTech...
end of story... [webmasterworld.com]
3:49 pm on Oct 13, 2003 (gmt 0)

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I get more traffic from MSN then i do from google, and i never paid a dime to get into MSN...
4:02 pm on Oct 13, 2003 (gmt 0)

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I got more from msn than google as well when I was off the first page with Google. No contest though if you compare similar positions - google delivers way more traffic.
4:36 pm on Oct 13, 2003 (gmt 0)

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Google (directly)- 30% of all my traffic
MSN - 10% of all traffic.

Google-Yahoo-AOL - 63% of all traffic.

Like Brett said. PositionTech will get you in just as they say. If MSN is important, spend the dough or it could take a while.

4:42 pm on Oct 13, 2003 (gmt 0)

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Yes, if you don't want to pay the dough, then prepare yourself to be very patient for the next 3 months. Improve your back links as well for not only Google, but MSN's sake as well. That was the only way I got one of my sites in there after about 2.5 months.
4:45 pm on Oct 13, 2003 (gmt 0)

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Don't waste $ for pages targeting competitive keywords that have a lot of LS listings first. Sometimes #1 Ink can mean being on the 8th page of search results at MSN.

Go after the less competitive keyword phrase combinations, ones that get a decent number of searches but aren't as sought after. Optimize individual *pages* for Ink and the site for Google.

[edited by: Marcia at 4:46 pm (utc) on Oct. 13, 2003]

4:45 pm on Oct 13, 2003 (gmt 0)

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I too am disgruntled by MSN's results. I'm #3 in Google for my coveted keyword...

M$N gives me a listing (cuz I pay Looksmart every month for traffic)...

BUT, here's how MSN shakes out for my search term:

3 FEATURED SITES... including
A corporate site for my keyword
An ebay listing
A MSN yellowpages listing

3 SPONSORED SITES... which come from some PPC? Not sure which one...

And then WEB DIRECTORY SITES where I'm #8 in this category. That puts me down to #14 on the page.

From what I can see, every listing on the main page is linked to $$$ somehow. Nothing wrong with paid listings, IMHO, BUT they're of limited value to the average surfer. I think Google has the best combination of relevant search terms and paid listings. I don't see how MSN ever expects to catch Google unless they back away from these paid results.

4:52 pm on Oct 13, 2003 (gmt 0)

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Optimize individual *pages* for Ink

Can you point me to a thread that covers this in some depth?

K

4:52 pm on Oct 13, 2003 (gmt 0)

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Don't waste $ for pages targeting competitive keywords that have a lot of LS listings first. Sometimes #1 Ink can mean being on the 8th page of search results at MSN.

We won't have to worry about this for much longer......

4:56 pm on Oct 13, 2003 (gmt 0)

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>>I don't see how MSN ever expects to catch Google unless they back away from these paid results.

There have been changes happening at MSN and more anticipated, but they don't necessarily need to catch Google. The public may or may not be influenced by whether results are paid if they're finding what they're searching for; they're generally not as aware as webmasters.

The public is OK with whatever gives them what they're looking for, and a good number will always prefer using a multi-purpose portal site that serves their other needs as well.

For certain search terms and product types, given the identical rankings with Google, MSN traffic seems to consistently convert better. But that's from a site owner/webmaster point of view; with the users out there it's nothing more than the preferences as it relates to different demographics.