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America Online, Inc., the world's leading interactive services company, and Google, developer of the award-winning Google search engine, today announced an expanded multi-year alliance for AOL(R) Search that will bring members search results from the industry-leading Google search engine as well as Google's highly relevant sponsored links. America Online today also announced a series of enhancements to AOL Search to provide a more intuitive search experience.
New Features in AOL Search
America Online also announced a variety of improved search capabilities. The new, enhanced AOL Search is an integral part of the AOL(R) and AOL(R) for Broadband services, including the latest version, AOL(R) 9.0 Optimized. AOL Search delivers Google search results plus a powerful layer of uniquely relevant, timely, localized content and programming from across the AOL service. This value-add layer is programmed by AOL Search editors to provide a smarter and more intuitive online search experience to help AOL members find what they are looking for faster and more easily.
AOL - UP assuming that they were able to use Yahoo and Inktomi as leverage in this Google deal
Google - UP - Secured a significant avenue of traffic for search and adwords for many years (didn't see the specific #)
LookSmart - Down becuase their biggest client just told them to take a walk, and because of this news that same biggest client can now buy them for almost nothing
MSN - They don't care if they are up or down because they have more money than most countries and can buy or build anything they want
gniland, who else is there that AOL could have have gone with? It kind of looks like Yahoo is intending to be a serious challenge to AOL, wouldn't that give Google a bit of negotiating leverage rather than the other way around?
I think AOL has alot of traffic that can not be easily stolen since it comes from the AOL program and not a browser. Therefore they can use Inktomi or Google depending on who gives them the most kickbacks.