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If I'm unsure of the quality of a site inviting me to submit my url, should I do it? Would it be damaging, for example, to submit my url to www.uklinks.org? Are links from these common directory sites / shopping sites OK?
Is it true that the Pagerank for a site might drop if you get incoming links from poor (low pagerank) sites?
hmmm... not one ounce of truth there! Nothing pointing to you can hurt you.
Because any webmaster can choose to link to my site, why should that cause any damage to my pagerank?
Yup - and if competitor could point something bad to you they would.
I can understand it if I loose a substantial number of good quality links, but what if these are not affected?
Zero chance of anything negative happening.
If I'm unsure of the quality of a site inviting me to submit my url, should I do it? Would it be damaging, for example, to submit my url to www.uklinks.org? Are links from these common directory sites / shopping sites OK?
If you lost the toolbar - how does the site you wish link to compare... if it doesn't look like a scam (or spam) the likelihood that your gut is correct -- is extremely good.
In the grand scope of things - there really are very few penalized and/or banned websites/pages.
All I am trying to find out, in a nutshell, is whether I should ignore sites of equal and lower pagerank than my own site when trying to improve my link popularity.
Jordan
Relax: everything will change anyway as links come and go for both you and your link partners. Base your linking decisions on quality and relevance, and leave Page Rank to sort out itself. Use the time you save to work on your site and cultivate other links.
1) Linking to a site with lower pagerank than yourself will have a detrimental effect on your own pagerank, even if it is a quality (non-pornographic etc.) and relevant website.
No it won't have a detrimental effect on your own PR unless you're linking out to penalized sites and involved in bad neighborhoods and dodgy linking practices.
The number of links out on a page will only affect the amount of PR distributed to the pages linked to, including those within your own site.
2) Linking to as many quality, relevant websites as possible (irrespective) of their pagerank will increase a sites link-popularity.
No, many quality, relevant sites as possible linking TO your site will increase its PR and link popularity. Linking out to those sites has other benefits, but doesn't help your link pop & PR other than the fact that they may link back and having quality outbound links might encourage others to link to you. In and of itself it doesn't do that.
You can drive yourself crazy trying to micromanage PR and decide whether this link or that will be more advantageous for PR.
That's the truth! You can also see where some sites have great inbound links and no problem with outbounds, but their own internal linking structure is killing them.
Develop your own instincts about what makes a good wine or a good web link and look at any "certification" as a bonus.
So if I provide a link popularity service, my client is going to prefer links from sites with a relatively high PR
Only if that's all you teach them to value.
The point of cultivating links is to increase the number of targeted, interested visitors. Does traffic increase after a link campaign? Do sales increase? THAT's how to measure success. PR is only one tool in the toolbox.
This is a true story: I have a client who manufactures elegant widgets. I've managed his PPC campaigns since last winter, and I get to see where his other traffic comes from too. One of his top ten referrers -- consistently over several months -- is a link from a retailer of widgets. When I first checked, the retailer's home page was PR2, and internal pages were PR1 or PR0. (They've risen since then.) I'm glad whoever asked for that link looked at more than just PR: The retailer does a lot of highly effective off-line promotion, even managing to get his site "widgetpalace.com" mentioned on Oprah.
PR is only one tool in the toolbox.
not necessarily....high PR "may" help, but it again, is only one of over 100 factors that go into ranking....and is probably not in the top ten based on experience with low PR sites that way outperform high PR sites in the SERPs.
The only value I see for PR currently is the frequency of bot visits and depth of those visits