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Google Search Engine Optimization 101 My list.

How would you rank the most important elements?

         

Widestrides

6:44 pm on Aug 19, 2003 (gmt 0)

10+ Year Member



Google Search Engine Optimization 101
Ranked by order of importance. (My best guess. Results of course will vary, as will the algo.)
Comments welcomed.
What have I missed?
What have I listed that is not at all important?
What would be YOUR order of importance?

1. Keyword in Title Meta tag
2. Keyword in Description Meta tag
3. Keyword in Body text
4. Keyword density - 1-7%(?) - No more, no less. Results will vary. 5. Page Rank/Links - best if from related sites with higher PRs
6. Sufficient Content (Google seems to like bigger sites, more content)
7. Keyword in incoming links
8. Keyword in incoming link text
9. Keyword in text surrounding incoming link text
10. Keyword in <H1> tags
11. Keyword in outgoing links - best if to related sites with higher PRs
12. Keyword in outgoing link text
13. Keyword in text surrounding outgoing link text
14. Keyword in alt image tags
15. Keyword in bold
16. Keyword in italics
17. Keyword in domain or sub domain name
18. Keyword in keywords Meta tag

hooloovoo22

12:57 am on Aug 22, 2003 (gmt 0)

10+ Year Member



use css to position your most important elements at top, as well as helping to streamline pages by keeping design separate from content

Gus_R

1:09 am on Aug 22, 2003 (gmt 0)

10+ Year Member



Hope all this does not generate Google anti-SEO algorithms.

Maybe a little off-topic:

I think google can't really establish that because they need the same factors to work.
I mean popularity, prominence, etc. are used to qualify pages.
At last they could filter pages only heavily optimized.

Gus

twilight47

3:00 am on Aug 22, 2003 (gmt 0)

10+ Year Member



I don't know if it works or just my own superstition, but keeping your pages, especially index page, updated daily seems to help.

mil2k

7:19 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't know if it works or just my own superstition, but keeping your pages, especially index page, updated daily seems to help

No Superstition. See Msg 15 in this thread by Ogletree :-

Number 3 should be change something on all your pages every day. Freshbot is your friend. Fresh content seems to be king.

GranPops

8:32 am on Aug 22, 2003 (gmt 0)

10+ Year Member



For what its worth..

From an oldie who is fascinated by the algo, but does not even know what HTML is..

As a test arranged to have a one page site, no directories, no links, therefore PR0, but exactly the text that I think G algo likes.

Result? Still No. 1 out of 385,000 after its second dance.

Jakpot

9:48 am on Aug 22, 2003 (gmt 0)

10+ Year Member



As a test arranged to have a one page site, no directories, no links, therefore PR0, but exactly the text that I think G algo likes.

Exactly - It's all guesswork with respect to the way Google is operating now. The rolling update and rolling SERPs
are designed to defeat SEO. Take a look at a lot of SERPs
across a wide spectrum of keywords and phrases. The top 10-20 reflect little or no SEO.
Where is all this headed? Take a guess.

trillianjedi

10:07 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Result? Still No. 1 out of 385,000 after its second dance.

As long as the page you built offers relevant content to the search terms, and isn't spam, that's good isn't it?

TJ

steveb

10:13 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There is no guesswork. Serps nearly mirror allinanchor. That's almost everything. Laser beam anchor text... and yes I hope Google reads this and does something about it because cracking this algo is like taking candy from a baby these days.

GranPops

10:18 am on Aug 22, 2003 (gmt 0)

10+ Year Member



Just 315 words of text.

As for SPAM..as I don't have a clue how to do a web page, I have to rely on a youngster to do it for me.
Did find on another site that I got on to first page of G, against 9 million, that he had 1 pixel things that I read about on here. Fortunately no links or anything, but I persuaded him that it was important that they were removed, despite his protestations that he always used them for design purposes.

Was just making the point that text for the visitor could outweigh all the other things that I read about on here, but don't understand.

e.g. What the dickens is anchor text, cos the youngster doesn't know?

and as has just been posted above...allinanchor?

GranPops

10:25 am on Aug 22, 2003 (gmt 0)

10+ Year Member



Have since found allinanchor:, using G of course, and in trying it on my top keywords, none of my No. 1 's come anywhere.................so ?

Dave_Hawley

10:44 am on Aug 22, 2003 (gmt 0)



There alway seem to be a lot of mention of <h1>Headings</h1> but this make the headings ridiculously large! What is done to make it a reasonable size without Google ignoring it as a h1?

Dave

storevalley

10:49 am on Aug 22, 2003 (gmt 0)

10+ Year Member



What is done to make it a reasonable size without Google ignoring it as a h1

Just use CSS to define a new font for h1 tags.

Widestrides

10:52 am on Aug 22, 2003 (gmt 0)

10+ Year Member



"There alway seem to be a lot of mention of <h1>Headings</h1> but this make the headings ridiculously large! What is done to make it a reasonable size without Google ignoring it as a h1?"

This may work:
<H1><font face="verdana" color="teal" size="+1"><b>Buy Widgets Here</font></H1>

Hey, how do you include a quote from someone in a box like I see other posters doing?

Widestrides

10:57 am on Aug 22, 2003 (gmt 0)

10+ Year Member



Could someone give a little review on Freshbot? What's up with that? Does it really visit EVERY day?

I have a site that has been very static and has remained #1 for years on Google.

It has over 1,000 non-reiprocal links, many with the keyword in the anchor text and decent keyword density, but naturally so.

So freshness is not everything either.

Widestrides

11:05 am on Aug 22, 2003 (gmt 0)

10+ Year Member



I can't believe the posters who think that keyword density of 20, 30 and 40% is optimal! 20% may be okay and may occur naturally in a relevant site, but 30-40% would mean that the keyword appears as every third word on the site or in the body text! If that's not keyword stuffing, I don't know what is.

merlin30

11:07 am on Aug 22, 2003 (gmt 0)

10+ Year Member



So Granpops,

How did Google find this one page site that wasn't linked to anything? Crawlers need things to crawl along.

[edited by: merlin30 at 11:09 am (utc) on Aug. 22, 2003]

storevalley

11:07 am on Aug 22, 2003 (gmt 0)

10+ Year Member



Hey, how do you include a quote from someone in a box like I see other posters doing?

Check out the Quote function on this page ... [webmasterworld.com...]

trillianjedi

11:12 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How did Google find this one page site that wasn't linked to anything? Crawlers need things to crawl along.

Actually it doesn't. A submit URL alone *can* get you into google, you just won't stay there very long.

TJ

Dave_Hawley

11:24 am on Aug 22, 2003 (gmt 0)



RE: Just use CSS to define a new font for h1 tags.

Ok, thanks. But wont this dilute any boost given by Google for a <h1> tag? It seems like we might as well use a direct <h3> or smaller.

Dave

trillianjedi

11:29 am on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But wont this dilute any boost given by Google for a <h1> tag?

No, because it's still an <h1> "tag".

TJ

GranPops

12:08 pm on Aug 22, 2003 (gmt 0)

10+ Year Member



Merlin,
I submitted it in May just after I started in this new hobby.
Got visited by the BOT, turned up later as No.1, and as I mentioned is still there

mil2k

12:28 pm on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Exactly - It's all guesswork with respect to the way Google is operating now. The rolling update and rolling SERPs are designed to defeat SEO. Take a look at a lot of SERPs across a wide spectrum of keywords and phrases. The top 10-20 reflect little or no SEO.

I disagree. Look at steveb's message #38. I generally agree when he says :-

There is no guesswork. Serps nearly mirror allinanchor. That's almost everything. Laser beam anchor text...

Not the rest of the message though ;)

sachac

6:23 pm on Aug 22, 2003 (gmt 0)

10+ Year Member



I'm no SEO expert but my site is #2 for my main category keyword in 2.7 million results. I agree with the critical importance of keyword in the title, domain, body text, URL, description, H1 tags, etc. However, in a competitive category I have also found:

1. The age of your site to be very important. You may work hard to get links but from my experience Google will slowly increase your backlinks by 10% at a time. If your competitors are not working as hard as you to add good backlinks (PR4 and above) you can get past them. But if they are, you will never catch up as they will also increase their backlink count by the same percentage.

2. Hyphenated keywords (www.blue-widgets.com) gives you an enormous advantage (i.e over www.bluewidgets.com). Relatively new sites with hyphenated keywords, few back links and otherwise poor optimization, seem to do surprisingly well.

3. The size of your site (with good content) is also a factor as each page will pass on the PR.

4. I strongly suspect that the number of visitors to your site is also a factor which cannot be discounted. I suspect that Google has some way of determining this.

Just my .02cents

johnnstacy1

6:28 pm on Aug 22, 2003 (gmt 0)

10+ Year Member



I bought what was supposed to be an SEO tool that looks at your page and evaluates it based on what each search engine wants. I was a little surprised that if flagged my body text and indicated that Google likes to see body text less than 300 words. Is this correct? When we say that Google likes "a lot of content", are we referring to a lot of pages, or should the index page have a lot of content? Than I have to ask if having more pages to your site devalues your page rank (Google using your page rank divided by the number of pages you link to within your site) than wouldn't less pages be better?

g1smd

7:42 pm on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Spread your content over lots of fairly small pages. You can then give certain different keywords a boost on each different page of the site.

steveb

8:36 pm on Aug 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You can get a #1 search result without any anchor text for searches where anchor text linking is not involved. Searches like "omaha widgets retail" without quotes. Or "John Wayne 1948 movies" without quotes. Exact links like that won't exist so the serps come back based on page title, PR, H1 text and the rest. But if you search for "widgets" no quotes, that is almost all anchor text. A site #7 for anchor text might be able to get to #5 because of other factors, but that is about it.

BigDave

4:59 am on Aug 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Size might matter, but it doesn't matter much.

On one search phrase where I rank 1 & 2, I have 31 pages that show up for that search phrase #1 has the highest PR and is 11k. #2 is the largest file for that term at 56k. #3 is 48k and most of the rest are 6k to 15k.

In the general search on this term, there are probably a dozen 101k files in the top 50 SERPs.

Make your files small (meaning less than 20k so it loads fairly fast) for the sake of the user. I really doubt that it makes much of a difference to Google, and all the "proof" that I have seen has had some major logical flaws in the research.

percentages

5:38 am on Aug 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>Size might matter, but it doesn't matter much.

Small is good in this instance ;)

Keep the page size below 20K, need more terms...make more pages.

monsterisp

8:35 am on Aug 23, 2003 (gmt 0)

10+ Year Member



1. Keyword in Title Meta tag
2. Keyword in Anchor text inbound link
3. Keyword in URL (not necessarily domain name)
4. Keyword in Description Meta tag
5. H1
6. H3
7. H2
8. Alt image tags
9. Content
10. Content
11. Content
12. Content
13. Content
14. Content

Would anyone care to give a rough estimate of the number of characters in each one of these sections? For example maybe 60 characters (not including spaces) for the title... ect.. whatever your SEO experience is with the maximum number of characters per section would be very interesting to know.

Valeriy

8:23 am on Aug 25, 2003 (gmt 0)

10+ Year Member



Would anyone care to give a rough estimate of the number of characters in each one of these sections?

title - no more than 60 chars
just because google won't display more on the page and you don't want your listing crumpled, now do ya'
description - keep under 200 chars
keywords - keep under 1000 chars although they say (and I quite agree) that in GBot algo this point ranks quite low.
Val

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